In 2016, Perodua sold over 207,100 vehicles, which it estimates accounts for 35.7% of the 579,600 total industry volume (TIV) for the year, making it the highest market share ever obtained by the national carmaker.

“Despite 2016 being a challenging year, we are pleased to announce that all our models; from the Bezza to the Alza; are number one in their respective categories,” said Datuk Aminar Rashid Salleh, president and CEO of Perodua.

Aminar added that the Bezza, which was launched in July, managed to rake up over 36,000 unit in sales for 2016, making it the number one compact sedan in the A-segment. “We wish to thank the Malaysian public for their trust and endorsement our brand. We will continue to further improve ourselves for your motoring needs,” he said.

Moving forward, the carmaker is projecting a 2% growth in total industry volume for 2017, amounting to 590,000 units from its internal estimates of 579,600 units in 2016. “Based on this projection, we target to capture 34% of the market share or to sell 202,000 vehicles in 2017,” Aminar explained.

In terms of production, Perodua made 213,000 vehicles in 2016 compared with 229,000 units in 2015. The reduction in production is due a decreased demand for vehicles in 2016, brought upon by lacklustre economic conditions, stricter lending guidelines and stiff competition. This sentiment is set to continue, as Perodua foresees production to be reduced to 197,000 units, reflecting its sales target for 2017.

Despite tough economic conditions last year, Perodua managed to grow its export volume by 6% in 2016 to 4,700 units compared to 4,400 units in 2015. Of that total, over 60% of its exports were directed to Indonesia, the company stated.

The carmaker will also place more emphasis on aftersales for revenue growth, as it saw over two million vehicles visiting its service centres nationwide in 2016. The record number of service intakes saw a service revenue surge to RM682 million, an increase of RM82 million from 2015.