Ferrari SUV confirmed, says CEO Sergio Marchionne

The “will they, won’t they” saga has come to an end, as Ferrari has seemingly confirmed speculation that it will make its first sport utility vehicle (SUV) model, according to a Bloomberg report.

This was revealed by Sergio Marchionne, CEO of Ferrari and Fiat Chrysler Automobiles, who stated “Ferrari is beyond just considering an SUV and will take about 30 months to decide on production, which will be limited to preserve exclusivity.”

“We’re dead serious about this. We need to learn how to master this whole new relationship between exclusivity and scarcity of product, then we’re going to balance this desire to grow with a widening of the product portfolio,” said Marchionne, who referred to the model as an “FUV.”

The idea of a Ferrari SUV has been around for several years, with the Italian carmaker repeatedly denying it will develop such a product. Recently, the company stated its intention to expand sales and profits on a large scale through 2022, which opened up the possibility of an all-new SUV or even a four-door model.

Other high-end carmakers like Aston Martin and Lamborghini have already jumped on the SUV bandwagon, with models like the DBX and Urus set to debut in the future. In the current market, customers already have access to models like the Porsche Cayenne and Bentley Bentayga.

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