Never say never. Ferrari has long been opposed to the idea of an SUV – back in 2008, its former technical director Roberto Fedeli had told this writer that the brand would never build such a vehicle type. This was cemented by former chairman Luca di Montezemolo, who stated in 2013 that there would be no SUV or four-door Ferrari, ever.

That stand has continued into more recent times. In 2015, the company’s design boss, Flavio Manzoni, emphatically reiterated that there were no plans to develop an SUV. “It is not within our DNA and it’s not something we are ever going to look at. Ferrari is not a follower. We cannot make something just because this is the normal trend. It wouldn’t be a Ferrari,” he had said.

Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne had an even stronger view of the matter. When asked last year if the Prancing Horse would consider adopting an SUV, his reply was succinct. “You’ll have to shoot me first,” he said.

Well, time to bite the bullet then, because word is that something along the lines – if not exactly an SUV in the traditional sense – is on the cards. With plans to expand sales and profits on large scale by 2022, the brand is reportedly considering the addition of a larger four-seat utility vehicle to its model range.

Sources familiar with the matter have intimated to Bloomberg that among the projects being evaluated as part of expansion plans is a four-seat family vehicle that has more space than its current GTC4Lusso. Such a vehicle would appeal to Asian customers, particularly those in China, and good enough to contribute 2,000 units to overall sales annually.

The report adds that the model is dubbed internally as the “Ferrari utility vehicle,” following Marchionne’s strong opposition to an SUV. The sources said that no decision on the car has yet been made, or for that matter if it will be a two-door or four-door design. Yes, you read right with the last one. Four.

The sources also said the company is looking at marketing the utility vehicle as a new industry segment entry, rather than another high-end SUV like the Bentley Bentayga or the upcoming Lamborghini Urus. Such a viewpoint was intimated by the marque’s head of product marketing, Nicola Boari, earlier this year.

“In everything we do, there’s a high expectation that we will do something different and not the same. It’s not that we despise SUVs, per se. It’s just that today, physics is there, weight and rolling and length is there. So, how can we manage the key physics to create something which has the benefit of an SUV but not the bad? I think it’s the right challenging question that we should pose our self, not just, ‘Why don’t you adhere to a specific segment, and then try and make it a Ferrari?’,” he explained.

A Ferrari utility vehicle, imagine that. Maybe even four doors. Never, you say?