Although numerous automakers have claimed to have performance SUVs arriving soon or already on the market, none are at a level satisfactory to Ferrari, said the Italian marque’s head of product marketing, Nicola Boari to Car Advice.
The question Ferrari needs to ask itself is not ‘why not enter the SUV market’, rather ‘what is the basic need an SUV is answering, from a client point of view’ – “I think we need to start from that,” Boari said. “Even a luxury SUV, we need to start from that question, along with, I think, the word ‘Ferrari’. Because in any case, in everything we do, there’s a high expectation that we will do something different and not the same.”
“It’s not that we despise SUVs, per se. It’s just that today, physics is there, weight and rolling and length is there. So, how can we manage the key physics to create something which has the benefit of an SUV but not the bad? I think it’s the right challenging question that we should pose our self, not just, ‘Why don’t you adhere to a specific segment, and then try and make it Ferrari?’,” Boari added.
“So, as tempting as just embracing the SUV as we know it, can be – and even if we should believe what we are hearing about sport SUVs coming out, I think there are already some examples on the road – I don’t think that there has been a solution consistent with what we want to do so far in the market. So, I think we are still searching,” Boari continued.
All Ferraris are made of four key elements: product architecture, vehicle dynamics, sound, and design, says Boari. “No matter if it is a Lusso or an 812, or if it is a 488 or a California too, we are quite consistent and quite disciplined on following this process,” Boari said.
Earlier, Ferrari quashed any rumour of producing an SUV, particularly under the leadership of the outspoken Luca Cordero di Montezemolo; now, the Italian automaker appears to be entertaining the thought. What do you think of a taller-riding Prancing Horse?
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Yes, you are right.
The best or nothing.
It is Ferrari.
The World most powerful brand.
enzo turning in his grave now
Maybe Ferrari V12 engine? most powerful SUV in the world…
What do we think?
I think if Enzo Ferrari had shat a spiralling turd and slapped a prancing horse emblem on it, people would’ve still bought it. No second guess.
What does Ferrari & Porsche have in common ?? Both are known for their Sports cars. When Porsche made their 1st SUV Cayenne commercially, most pundits think they will NOT make it. Look where are they now ?
No one know if Ferrari will be successful as Porsche but hey, U will not know until U produce One right ? Am sure with your reputation & being Italian that make Man looks good with their Italian suits, just at least make one prototype to put it in one Motor show la can U ?!