Porsche opens its 100th showroom in Guangzhou

With China becoming one of Porsche’s biggest markets, the Stuttgart-based carmaker has opened its 100th, and latest, showroom in Guangzhou. The new Porsche Studio Guangzhou adopts a sales concept similar to the Porsche on Sylt site – its first ever branch on the northern German island.

Located in a luxury shopping mall and with a floor space of 460 square metres, the showroom includes an exhibition area for the brand’s latest models. Aside from the cars, customers will also be able to use iPads to visualise and customise all five model lines based on typical clay models from the brand’s Design Studio.

“In recent years, China has become Porsche’s largest single market”, says Detlev von Platen, member of the executive board responsible for sales and marketing at Porsche. “Our four-door sports cars are especially popular in Asia but demand for our two-seater models is also increasing rapidly China has already become the most important market for the 718 models. In the first three quarters of 2017, more than 5,100 Boxster and Cayman vehicles were delivered in China.”

“Porsche Studio Guangzhou represents Porsche’s innovative and forward-thinking strategy. It combines the traditional Porsche spirit with the power of new technology. In China’s increasingly volatile and dynamic business environment, we believe that such futuristic digital offerings will strengthen the brand, encourage creative customer experiences and attract new partners,” added Franz Jung, president and CEO of Porsche China.

Porsche is increase its presence in China moving forward by opening a Porsche Experience Centre in Shanghai in spring 2018. It will be the company’s sixth centre – after Atlanta, Leipzig, Silverstone, Le Mans and Los Angeles – and allows visitors to experience Porsche cars on the track and rougher terrains.

“Our experience centres in Europe and America are an important part of our sales landscape. Opening another site in Asia is a logical step given the increasing importance of this market region,” noted von Platen.

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