It was last night that this writer realised that Hari Raya is one week away (didn’t Ramadan just start?), which led me to search Youtube for this year’s Raya ads. Warm of course, but 2018 isn’t shaping up to be a vintage year for tear-jerkers. Then, I stumbled on Toyota’s Raya ad today and it’s my new favourite.
When one’s in a sentimental mood, there’s nothing like reminiscing about the good old days, and festivals are all about family. The well-worn but still mightily effective theme is the love and sacrifice of our parents, and that it’s never too late to give some back in return.
The proverbial rose-tinted glasses is common among car enthusiasts, too. Old cars are always “better” than their modern counterparts. “They don’t make them like they used to, bro,” they say. We’re progressing and/or greying, but our four-wheeled dreams are perpetually stuck in our formative years. Some of us are still living in Japan’s glory days, while the boomers remember European cars fondly.
Toyota’s Raya ad combines both. It follows the life of Afiq, who remembers rides in his dad’s Liteace van (this was before MPVs) around the taman. He grows up, gets restless and does very well for himself. Extremely well in fact, when you had an AE86 as a young man, have a big house, the gorgeous Sarah and what must be the cutest daughter in the world. Jealous, man!
Afiq then gets an epiphany just in time for Raya, making the busy man realise that he has a great dad. Awakened, our hero does a very sweet gesture for his old man, ending in smiles for the family and tears in our eyes. Oh, what a feeling!
The four-wheeled props are amazing too, but did everyone in Malaysia drive a Toyota back in the day? Surely no, but we salute the effort to ensure every car in every frame is a Toyota, mostly period correct. Gosh, it makes me want to pop up my Toyota’s headlights now and drive home to buy my old man dinner.
Stupid onions!
Looking to sell your car? Sell it with Carro.
Dang, that Trueno will never get old.. NEVER!
Toyota sales are increasing every month. They are doing well. Just like Perodua. Both doing very well.
Pity those who spread fake news that Toyota is not doing well. Now already kalah teruk teruk, still want to spread fake news about Toyota sales
“We are not like some other competitors, (in that) we will delete some features. Actually, based on our understanding of the Malaysian market, we will add some features that local customers are interested in,” – Yang Jun GeelyP1 VP
Hidup GeelyP1 ! Hidup Tun !
so why didn’t Proton do this the past 20 years?
Why wait for China to give us what we wanted? Isn’t Proton our national car company born to help Malaysians?
Ady done, 6 airbags + ESC ,you must crawl out from some cave
P1 was the 1st local brand to achieve ANCAP 5stars. P2 bila lagi?
P1 was the 1st and the only one with tethergate.
Tethergate no risk to kirr.
Axlecabutgate high risk to kirr.
P1 > P2
Main feature we want from Proton is cheap price.
john, told you, you must work harder. there are a lot of car better than gen2
But Gen2 still better car than ur crappy Mivi & Vios.
my son, why cant understand? beside of saying mivi & vios crappy but still bothering them so much, work harder for not only mivi & vios
one for sure, that kid aint got no chump change. that thing cost an arm and a leg.
Salesmen in Honda, Toyota and Nissan showrooms told me sales are exploding!!!!
Non stop sales. Berlambak until salesman cannot cope.
SO much of trust and confidence rakyat has to Jepunis cars
confirm airbags dun kill?
Its …. wait for it
Legendary
Toyota. For old and new Malaysian
Not for us
CHR for us yo’
CHR is ugly
I love the adv..very well executed…so touching indeed…can touch everybody orso…the chr is superb…but the real heroes are the two oldtimers of course…kudos umw toyota for such a brilliant idea…i can see tears running down paul tan’s rosy cheeks…sob sob…
Now no GST, Japanese sales are at unbelievable high! Toyota, Honda and Nissan just minting money!!!!
There so much of confidence in Jepunis cars
Last month Toyota beat Proton…..OMG OMG OMG. Car so expensive also can beat Proton
Lol only popular for commercial vehicles, not passenger
Where are those SEG and KE70?
Exactly like the hot classic NMD sneakers.
The C-HR is a rare cool modern Toyota.
Good looking but Overpriced,crampy SUV.
If dont sell , then throw in TRD kit look sporty but move & drive like tortoise. mehhhh
Lolz! Toyota marketing strategy now is to upsell bodykit with stickers, use old cars to sell new cars, and get their pipu to badmouth other brands.
many previous administration Vvip are product ambassadors of Toyota Velfire. hihi
Good looking On fleek yo!
Safety-wise, 7 airbags, ABS, EBD, VSC, TRC, BSM and Rear Cross Traffic Alert RCTA
… and halogen headlamp!! kakaka
Drives like a kura-kura, handles like a sampan, drink like a lembu, looks like a dugong
Simple math:
C-HR = CX3 size + Altis engine + Camry price.
So u mean: cramped, dinosar engine, overpriced yeah?
Rare? yes.. with halogen headlamp when even sub RM50k Myvi has moved to LED.. very rare indeed! :)
They showcase all those models are good selling models
Take the Trueno old school , vios NCP93, C-HR and the Innova
way to go Toyota !
WBU 7943
My dad’s liteace is just a few numbers differnt than this, WBU 84xx. This is a 1990 liteace, and the original colour should be metallic, my dad’s metallic light blue. The flank stickers should be the cresent type. Those on that van is for a model a few years later, probably 1993. Wheels should be steelies with protruded small center caps. What a memory going back raya in the liteace, with the 3rd row seat all by myself as the stiff springs made the ride at the back very bouncy.
Toyota Liteace Premio, grandpa of all MPVs
It is not even an MPV, dun syiok sendiri
Nope. its Multi-pipu Van
Liteace. My all tine favourite. Hahaha
Dun care anymore what is that thing
Legenday Trueno (Corolla AE86) is the best.
Dun bother, Malays dun buy Toyota. They only sapot Proton.
you mean our previous PM on Velfire?
Nice ad.subtle brand promotion while promoting family values.
To all PT readers selamat hari raya.hati2 di jalan raya. Spend some quality time with your family this festive season
OMG!..just now I’m suddenly relized why my 4yrs son never get bored waiting for me every day just to hop in my old non aircond ride “tcr bean”. neither my old “b16 teggies”…thanks to the ads that reminds me the golden time I’ll m creating now with my son
Make me cry for sure
nice ad.. but dang, dat overtaking Innova really videobomb all
Yea, missed those days with our faithful Toyota Corolla KE20 and Toyots Corolla DX, with our family for more than
15years.
U mean 20 years Right !?
No child seat and no wear seatbelt at the back…a big NO NO Toyota. When only will you treasure Malaysian life ?
– I Have Added A Comment –
Man, this boy is truly lucky to have a dad that looks like jackie chan!
You mean stupid ninjas.