Apple reassigns 200 staff from Project Titan – report

apple-titan-render

Tech giant Apple has dismissed slightly more than 200 employees from its autonomous vehicle endeavour, Project Titan, in a bid to restructure towards other efforts within the company, CNBC has reported.

“We have an incredibly talented team working on autonomous systems and associated technologies at Apple. As the team focuses their work on several key areas for 2019, some groups are being moved to projects in other parts of the company, where they will support machine learning and other initiatives, across all of Apple,” the spokesperson said of the layoffs.

“We continue to believe there is a huge opportunity with autonomous systems, that Apple has unique capabilities to contribute, and that this is the most ambitious machine learning project ever,” the spokesperson added.

Apple had once previously scaled back plans for Project Titan, when it was reported that the once 1,000-strong team had been reassigned or voluntarily left the programme. Instead of a complete car development effort, Apple has since focused on developing autonomous driving systems, and the company appears to be continuing its pursuit of artificial intelligence, though not necessarily just for automotive applications.

The tech company’s direction appears to shift its focus further away from the automotive efforts previously put forth. “I believe, if you zoom out into the future, and you look back, and you ask the question, ‘What was Apple’s greatest contribution to mankind?’ it will be about health,” said Apple CEO Tim Cook.

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • the driver on Jan 25, 2019 at 3:57 pm

    That’s a shame – so ‘kawaii’ looking car ❤️

    Like or Dislike: Thumb up 0 Thumb down 0
    • YB Kunta Kinte on Jan 25, 2019 at 5:04 pm

      Just like Dyson, if Apple wants to make their cars, they will choose Singapore or Thailand as their manufacturing hub.

      Pity because of past corruption, everybody is scared to invest in Malaysia anymore.

      Like or Dislike: Thumb up 1 Thumb down 5
      • Abesla on Jan 25, 2019 at 11:23 pm

        They are not scared of corruption, otherwise why so many went to Thailand instead. No, they are more scared of Madey. Abesla Malaysia for making the wrong choice!

        Like or Dislike: Thumb up 5 Thumb down 2
      • James on Jan 27, 2019 at 8:14 am

        Dysentery has a factory in Johor

        Like or Dislike: Thumb up 0 Thumb down 0
  • FlippiWippi on Jan 25, 2019 at 8:44 pm

    Always thought that Apple is buying Tesla Motors. damn.

    Like or Dislike: Thumb up 0 Thumb down 0
  • iPhone Xxx on Jan 25, 2019 at 9:34 pm

    sigh! no chance to install jailbreak apple CarOS

    Like or Dislike: Thumb up 2 Thumb down 0
 

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