Proton sold 100,423 units of the X50, X70 from Dec 12, 2018 to Jan 31, 2022 – claims No. 1 SUV brand title

Proton sold 100,423 units of the X50, X70 from Dec 12, 2018 to Jan 31, 2022 – claims No. 1 SUV brand title

Proton launched its first SUV model – the X70 – on December 12, 2018, initially as a fully-imported (CBU) model before the locally-assembled (CKD) version was introduced on February 12, 2020. The national carmaker would later add a second SUV to its line-up on October 27, 2020, bringing out the X50 for the masses.

Since their introductions, both SUVs have proven to be very popular among car buyers, so much so that from the initial launch of X70 to January 31, 2022, Proton has managed to deliver a combined 100,423 units.

The carmaker did not provide a detailed breakdown of sales by SUV model per year but said that the figure is sufficient for it to claim the title of “Malaysia’s number one SUV brand.” Proton also thanked its customers for making them their preferred SUV brand choice.

Proton sold 100,423 units of the X50, X70 from Dec 12, 2018 to Jan 31, 2022 – claims No. 1 SUV brand title

Last year, Proton sold a total of 114,708 vehicles, with the X50 and X70 being its second and third best-selling models after the Saga. The X50 accounted for 25% of all vehicles Proton sold in 2021, while the X70 made up around 14.3%.

This year, it was revealed that Proton CEO Li Chunrong is aiming for the carmaker to sell 150,000 vehicles – a 30% increase from 2021. The first month of 2022 was a challenging one for the company, as it delivered just 4,453 vehicles, a significant drop from its usual five-figures. The devastating floods that hit the country at the end of last year was to blame, as it affected vendors, production and the number of cars that dealers had in stock.

Currently, the X70 is offered in four standard variants priced from RM94,800 to RM122,800, as well as a 2000-unit Special Edition retailing at RM123,800. Meanwhile, the X50 starts at RM79,200 and tops out at RM103,300, spread across four options.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Celup King on Feb 18, 2022 at 11:40 am

    Clap! Clap! Clap!
    But I still prefer my JDM Royal Edition V6 Alphard.

    Like or Dislike: Thumb up 3 Thumb down 7
  • Ruslan Bahari on Feb 18, 2022 at 12:00 pm

    LOL. Desperate for good news I guess. Parts problem also #1.

    Like or Dislike: Thumb up 14 Thumb down 9
    • Copy Paste on Feb 18, 2022 at 10:59 pm

      Copy paste: “The devastating floods that hit the country at the end of last year was to blame”

      Like or Dislike: Thumb up 16 Thumb down 20
      • jabatan cuaca on Feb 19, 2022 at 7:23 pm

        Dah beberapa hari lepas, cuaca panas terik kat lembah kelang, masih lagi nak salahkan banjir??

        Like or Dislike: Thumb up 5 Thumb down 2
      • Semi-Value (Member) on Feb 19, 2022 at 11:55 pm

        china got flood at the end of last year?

        Like or Dislike: Thumb up 11 Thumb down 3
        • Sick & Tired on Feb 21, 2022 at 12:11 pm

          Since when Shah Alam is in China?

          Like or Dislike: Thumb up 5 Thumb down 1
          • People from Zhejiang already bought shares & open shop in Shah Alam.

            Like or Dislike: Thumb up 1 Thumb down 0
          • Semi-Value (Member) on Feb 22, 2022 at 2:32 pm

            x50 and x70 parts are from shah alam? so why proton say waiting parts from china

            Like or Dislike: Thumb up 3 Thumb down 2
          • Read the article again please. Since when Proton said they are waiting parts specifically from China? Parts shortages are mainly coming from those flooded vendors.

            Like or Dislike: Thumb up 3 Thumb down 0
          • They should have let a local guy be the CEO

            Like or Dislike: Thumb up 0 Thumb down 0
  • david on Feb 18, 2022 at 12:09 pm

    jaguh kampung

    Like or Dislike: Thumb up 4 Thumb down 5
  • No SpetPat on Feb 18, 2022 at 12:28 pm

    Next 1-2 years will drop less sales because finally many found out no spare parts for x70 and x50.

    Like or Dislike: Thumb up 9 Thumb down 13
    • they’ve been saying that since 2018 but sales keep on increasing. hearsay but facts & the truth only the reak owners know. Not to say no issues yes there is but usually to those smaller SC which dont stock up. So far been using X70 & X50 for 3 & 1 year respectively no problems.

      Like or Dislike: Thumb up 7 Thumb down 1
  • ya the car is so great until there is no spare parts, and car stranded in center for months waiting for parts

    Like or Dislike: Thumb up 8 Thumb down 6
  • Is the spare part issue resolved? Hesistant to book the x50. Not sure if the after sales service is still the same proton standard.

    Like or Dislike: Thumb up 8 Thumb down 6
  • Rakyat Malaysia on Feb 18, 2022 at 3:08 pm

    Well done! Mantap P1!

    Like or Dislike: Thumb up 13 Thumb down 5
  • wow… nearly tapau hrv sales that start in 2015…

    nice….

    Like or Dislike: Thumb up 7 Thumb down 3
  • 114,000 in 9 months (minus FMCO lockdown period) is about 12,600 per month average.

    Provided no more lockdowns this year, the same average would give them 152,000 easily surpassing their 2022 target.

    Jan was a bust pushing out 4,400 so for the rest of the year they have to move a monthly average of 13,500 to get back on track.

    Selling 13,500 cars a month isn’t too far a stretch so 150,000 by end of 2022 is a challenging but not unrealistic target.

    Unlike before, they weathered the SUV challenge by Aruz & Ativa yet came out tops, and the Myvi facelift did not break Proton sales as some had predicted, plus the upcoming Alza is unlikely to change that status quo. If Proton continue their hold onto the B- & C- segments coupled with their entry into D-segment SUV with X90 it might well be another Proton year ahead.

    Like or Dislike: Thumb up 14 Thumb down 15
    • Muhammad Najmi on Feb 20, 2022 at 10:53 pm

      For the Spare Parts issue, it has to do with the Government of China reducing coal energy, and the irony is that even though it uses electricity from renewable energy, unfortunately, it doesn’t produce energy for the vendors that make these spare parts to produce them and there is a power outage in some areas in China (it’s possible that the vendors that make spare parts are also affected) which prolonged in China until the end of 2021, hopefully, 2022 can return to normal, besides COVID-19 is not as bad as it used to be so MCO is no longer needed (which can hamper the production, hopefully) …

      Like or Dislike: Thumb up 16 Thumb down 1
  • Semi-Value (Member) on Feb 18, 2022 at 10:14 pm

    also no.1 for terrible aftersales

    Like or Dislike: Thumb up 19 Thumb down 10
    • X70 Buyer on Feb 18, 2022 at 11:18 pm

      No problem with my aftersales. I’m still waiting for a certain someone repeatedly complaining about X70 parts problem but shied away from telling me exactly what part when pressed for proof.

      Like or Dislike: Thumb up 24 Thumb down 28
      • Semi-Value (Member) on Feb 19, 2022 at 11:54 pm

        i didnt know rapidkl got aftersales one

        Like or Dislike: Thumb up 13 Thumb down 5
      • Proof? The stats starts from more than 3 years ago in December 2018 & detailed breakdown of sales per year was not given. They should only claim the title when it’s proven with official stats verified by another party like MAA.

        Like or Dislike: Thumb up 5 Thumb down 2
      • P2 buyer on Feb 20, 2022 at 9:35 am

        Also no problem with my aftersales. Other ppl oso complain abt parts prob but so far say only.

        Like or Dislike: Thumb up 6 Thumb down 0
        • Copy Paste on Feb 21, 2022 at 4:07 pm

          Copy paste: “Yeah but no one agrees with you”

          Like or Dislike: Thumb up 3 Thumb down 6
          • Actually, no one agrees with a copy paste plagiarist like you.

            Like or Dislike: Thumb up 3 Thumb down 0
    • Copy Paste on Feb 21, 2022 at 12:31 pm

      Copy paste: “i didnt know rapidkl got aftersales one”

      Like or Dislike: Thumb up 4 Thumb down 9
  • jusknittin on Feb 19, 2022 at 11:00 am

    lol, the “spare part” issue is the current “power window” issue equivalent.

    Like or Dislike: Thumb up 8 Thumb down 3
    • Just like the power window, it is a well worn out myth. There are more stories and hearsays than true owners that faced such problem.

      Like or Dislike: Thumb up 5 Thumb down 1
  • Muhammad Najmi on Feb 20, 2022 at 5:44 am

    That is great ! But I think you guys at Proton need to tackle a new kind of problem that you guys have to tackle for the Long Term…

    And I hope you guys at Proton, like top management and after-sales dealers will read and listen to this advice, please !

    Please fix After Sales Problems, such as shortage of spare parts (such as motor fan, transmission, parts for AC, etc.) for X50 and X70 (especially old CBU model X70, and even though the warranty for transmission parts is added for another 5 years, please don’t take the problem of finding spare parts trivial)

    Indeed the quality of Proton has improved (although not enough) but please for the problem of spare parts scarcity, please prioritize this first and don’t let the new model be released and even then CKD will have the same problem just like the previous two models, where the problem of scarcity and long waiting for the spare part, please don’t be underestimated for that !

    I love P1, and i hope the top management and after sales dealers will read this advice, this is for their own good. This type of Criticism should be a priority so that Proton will be better tomorrow and onwards …

    Like or Dislike: Thumb up 7 Thumb down 3
    • Contradiction on Feb 21, 2022 at 4:06 pm

      Motor fan? Transmission? Parts for AC?
      Who makes those replacement as a regular thing? Sorry but I find it hard to believe those stories. If you’re talking about accident replacement, it might sound plausible but a transmission replacement? Really? You folks only know to make wild accusation about spareparts issue but when pressed, is this the best you folks can come up with? Ridiculous!

      P1 competitors ought to get smarter marketing people with better sounding excuses to throw at P1 coz it is just not working with their sales going up and up.

      Like or Dislike: Thumb up 4 Thumb down 6
      • Celup King on Feb 22, 2022 at 11:31 am

        Najmi didn’t simply make wild accusations, and instead, he has given some constructive criticism. No car manufacturer is perfect all the time.

        Like or Dislike: Thumb up 7 Thumb down 2
        • Muhammad Najmi on Feb 23, 2022 at 5:22 pm

          My last advice or suggestion for Proton is, two increase the local content (at least 90%) for the X50 and X70 (Hopefully upcoming Geely based models too) and build a plant for the car spare parts division (other than the PIES Models) …

          I know, it’s weird and redundant. But to solve for the long-term spare parts scarcity, I would suggest that…

          I’m no Industrial Engineer and I hope Proton Engineers and Management knows this and know better than i am …

          Like or Dislike: Thumb up 2 Thumb down 0
  • Corolla Cross GR on Feb 21, 2022 at 7:01 pm

    Sightings of Ativa Aruz is as rare as Nautica

    Like or Dislike: Thumb up 5 Thumb down 0
 

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