2025 Toyota Crown Signia debuts in the US – two-row SUV replaces the Harrier; 246 PS AWD hybrid only

2025 Toyota Crown Signia debuts in the US – two-row SUV replaces the Harrier; 246 PS AWD hybrid only

In October last year, Toyota introduced the Crown Crossover for the United States (it’s simply called the Crown there), which marked the return of the Crown nameplate in the market. Fast forward a year and a few weeks, the Japanese carmaker has now expanded the line-up to include the all-new Crown Signia.

Also known as the Crown Estate, it is one of four body styles of the Crown series, with others being the Sedan, Sport and the aforementioned Crossover. Set to arrive in US dealerships in the summer of 2024, the Crown Signia, like the ninth-generation Camry, will be offered with a drive hybrid powertrain, although it is all-wheel drive only for the SUV.

This sees an electronic CVT (E CVT) paired with a 2.5 litre naturally-aspirated inline-four petrol engine that is augmented by two electric motors. The AWD portion of the system comes in the form of an electric motor in the rear axle, which contributes to a total system output of 246 PS (243 hp). Said figure is more than the Crown Sedan that packs 239 PS (236 hp), although the lifted fastback (Crown Crossover) is also available with a 2.4 litre turbocharged hybrid system making 345 PS (340 hp).

With these figures and the AWD hybrid powertrain, the Crown Signia is capable of towing up to 1,225 kg. Toyota also provided a preliminary combined fuel consumption of 15.3 km/l (6.5 l/100 km or 36 mpg) and pointed out that there will be drive three modes available, namely Normal, Eco and Sport.

2025 Toyota Crown Signia debuts in the US – two-row SUV replaces the Harrier; 246 PS AWD hybrid only

In the US, the Crown Signia will replace the Venza, which we know here as the fourth-generation Harrier. Compared to that SUV, the Crown Signia occupies a larger footprint, measuring in at 4,930 mm long (+190 mm), 1,880 mm wide (+25 mm), 1,620 mm tall (-40 mm) and with a wheelbase that spans 2,850 mm (+160 mm).

Built on the GA-K version of the Toyota New Global Architecture (TNGA), the Crown Signia will be assembled at the Tsutsumi Plant in Aichi, Japan. Design-wise, the Crown Signia features a ‘hammerhead’ front end also seen on the Crown Crossover, with unique details on the SUV being slim daytime running lights, a more closed-off and patterned grille as well as headlamps mounted at the corner of the bumper.

Elsewhere, there is black body cladding and a typical SUV-like profile, while the rear sports full-width taillights. As for the interior, it looks to be a carbon copy of the Crown Crossover, with dual 12.3-inch displays – one as the digital instrument cluster and the other being an infotainment touchscreen – on the dashboard.

You’ll also find an identical centre stack that houses the central air vents above the climate controls, while the centre console has the gear selector and two cupholders. Even the partial partition that separates the driver from the front passenger is the same, as is the design of the steering wheel.

2025 Toyota Crown Signia debuts in the US – two-row SUV replaces the Harrier; 246 PS AWD hybrid only

Toyota won’t point out how much boot space there is with its new SUV, but it should be more than the Crown Crossover that offers 430 litres. What we are told is with the 60:40 split-folding second-row seats folded flat, the cargo space is 1,981 mm (6.5 feet) long, and there is a powered tailgate with hands-free operation.

On that mention, the standard equipment you get with the base XLE variant includes 19-inch alloy wheels, Softex faux leather/fabric seat upholstery, a six-speaker sound system, powered and heated front seats, a wireless charger, dual-zone climate control, wireless Android Auto and Apple CarPlay as well as keyless entry and start.

Eight airbags and the Toyota Safety Sense suite are also part of the XLE’s kit list, the latter consisting of autonomous emergency braking, lane departure alert with steering assist, adaptive cruise control, lane tracing assist, road sign assist, automatic high beam, Proactive Driving Assist, blind spot monitoring, rear cross traffic alert and safe exit assist.

The only other available variant is the Limited, which adds on 21-inch alloys, real leather upholstery, an 11-speaker JBL sound system, a ventilation function for the front seats, heated rear seats, a panoramic roof, the Toyota Digital Key (smartphone as a key) and a digital rear-view mirror. The Limited is also offered with an optional Advanced Technology package that includes features such as a panoramic view monitor, traffic jam assist, front cross traffic alert and lane change assist.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.



  • Kelvin Jenner on Nov 15, 2023 at 5:00 pm

    I am not surprised the Americans are not sold on the Venza(Harrier). They are more keen towards the RAV4 as oppose to us asians more leaning towards the Harrier. This Crown will be a perfect replacement for the Venza because the original Venza is way bigger than the Harrier.

    Like or Dislike: Thumb up 5 Thumb down 0
    • FosiI on Nov 15, 2023 at 8:57 pm

      lf an Asian car and a Jerman car are around the same price, Asians will always go for ze Jerman. That’s why current gen Harrier is extinct on roads, while GLCs and X3’s are common.

      Like or Dislike: Thumb up 1 Thumb down 8
      • Kelvin Jenner on Nov 16, 2023 at 9:35 am

        What are you on about? The new Harrier is everywhere in Malaysia and the backlog order is high. Go figure why only Malaysia and Singapore the only ASEAN countries officially got new Harrier but the rest does not

        Like or Dislike: Thumb up 5 Thumb down 0
  • anonymous on Nov 15, 2023 at 6:03 pm

    Toyota Malaysia really needs to bring in the Crown series of vehicles into Malaysia because we are missing out on sooooo much

    Like or Dislike: Thumb up 9 Thumb down 0
  • ROTI CANAI on Nov 15, 2023 at 9:46 pm

    looks way better than harrier

    Like or Dislike: Thumb up 5 Thumb down 0
  • hazri on Nov 16, 2023 at 1:49 am

    i thought new crv is ugly, till i see this.

    Like or Dislike: Thumb up 1 Thumb down 13
  • james on Nov 17, 2023 at 11:23 am

    really liked the design language, interior is massive upgrade than the harrier with the really deformed infotainment screen, only complain is the steering wheel really need to declutter and more refined as the interior.

    Finally a car with high horse power. 2.0liter NA engine is severely underpowered, but with Hybrid 247hp is definitely a more sufficient powertrain. Once you drive a 8.0 Sec below car from a turbo or EV, its really hard to switch to a 10 sec acceleration car.

    Like or Dislike: Thumb up 3 Thumb down 0

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