Bermaz Xpeng will not engage in a “price war,” which is a phenomenon that is currently widespread among carmakers in China. Over the past few months, companies slashed prices of its models, particularly new energy vehicles (NEVs; includes hybrids and EVs), in China in order to gain a foothold in the market. This “price war” has spread to Malaysia, as evident by smart and Tesla’s actions.
At a press conference following the launch of the Xpeng G6 yesterday, Bermaz Auto group CEO Datuk Francis Lee Kok Chuan said he believed the pricing of the G6 was very competitive and would be well accepted by buyers. The G6 currently starts from RM165,820 on-the-road without insurance for the base 580 Pro variant, and rises up to RM185,820 for the range-topping 755 Pro.
Lee added that Bermaz Xpeng won’t be offering discounts on new cars in the near future so as not to harm long-term residual values for owners. He also mentioned the possibility of prices going up with vehicles receiving continuous updates in the coming years.
On the matter of expected sales volume, Lee didn’t provide a figure but stated the company is prioritising building brand presence over sales or profits, at least in the near term. “The reason why Bermaz choose Xpeng is that they do not push for volume. A lot of Chinese car operators want to go for volume. But as you know, our infrastructure in Malaysia is not ready yet,” he said.
“We want to build a car brand, and we don’t play just on volume. Bermaz is all about customer care and ownership experience, so that’s the reason why we chose Xpeng because we have the same philosophy, which is making sure that the customer who buys our car are well looked after,” he continued.
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More like Bermaz
Good luck, petrol prices coming down and here you are maintaining/increasing prices
Polluters. Send back junks on junks to where they came from!
Nice try
whatever man. their cars arent event interesting. Stay expensive, nobody cares.
Bermaz is so weird. their volume seller is right in front of them (Mazda) and they are doing the most with these insignificant brands (Kia and now Xpeng). just look at the offerings for Mazda vs the other brands under them. Kia and this Xpeng is offered with every single option box ticked while Mazda still get facelifted models 2 years later and STILL with the outdated tech (CX-5 and CX-8 with the outdated 8” display vs the 10.25” with the newest Mazda connect system) and incomplete specs (most their cars don’t even include the Bose sound system or niceties like a sunroof). also none of our Mazdas come with the nappa leather seats too so…now am not saying everyone needs or wants the latest infotainment tech or the sound system and/or sunroof, but for it to not even be an option is perhaps what’s holding a lot of buyers back (considering their immediate competitor Honda are now fully equipping their cars minus the sunroof). this would be different if Madzas were cheaper than the competition but this too isn’t true. so yeah thanks Bermaz for these peculiar decisions
But they still give you Maggi Mee carpet. LMAO.
You’re welcome dude.
oh yeah? look and laugh at mazda
Let’s see how you guys maintain price
So arrogant, typical of Bermaz Auto’s attitude. Boycott boycott
This is not Mazda
When U cannot sell …
Becomes another story
didnt you guys just started one
Good luck!!! XD
Good luck
Competitive pricing is market driven, competitors engaging in price war but you choose not to lower msrp?
Everyone throw price you don’t follow? This is bermaz talking or xpeng?
it may work for now because some people will feel like wow this company talk like a big shot must be very keat i drive their car i also got face i don buy cheap things. but in the longer term they will soften their stance, they will try to earn every penny they can earn first for now.
X for Twitter is it? I order Xpeng at coffee shop but they say got kopi Peng only.