What is Courage? is the name of Porsche’s newly-launched marketing campaign, which features the carmaker’s all-new Panamera, along with three famous personalities from the culinary and entertainment industry.
The campaign uncovers the inspiring stories of these accomplished personalities, and fosters the belief that “Courage changes everything” in each of them. Porsche explains that this spirit of courage is reflected in its latest Panamera, which combines a sedan that offers a comfortable driving experience with 911 genes.
Among the personalities that star in the campaign include Hollywood actress and Malaysian-born Datuk Michelle Yeoh, who says: “Courage is doing things that are out of your comfort zone. You have to be brave enough and believe in yourself enough to say whatever the odds, I’m going to give it my best shot. Courage is to chase your dreams, because courage changes everything.”
Joining Yeoh is Hollywood actor and race car driver Patrick Dempsey (also known as McDreamy to Grey’s Anatomy fans). Dempsey’s show of courage is exemplified when he decided to pursue careers in both acting and racing, with the latter being a whole lot more dangerous than the former. Despite the dangers of motorsport racing, he has participated in three 24 Hours of Le Mans races, and is currently the co-owner of Dempsey Proton Racing, which operates a Porsche 911 RSR race car.
Lastly, we have Taiwanese chef Andre Chiang, a former head chef of the three Michelin star restaurant Le Jardin des Sens in France and winner of multiple accolades. Despite his Asian roots, Chiang spent a lot of time learning French cuisine abroad, bringing back the knowledge he has acquired back to Asia.
As for the car itself, the new Panamera rides on the Volkswagen Group’s new MSB platform, and in its most potent form, packs a 4.0 litre biturbo V8 that develops 550 PS and 770 Nm. The model is slated to arrive in Malaysia in March this year, according to Sime Darby Auto Performance (SDAP).