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Toyota has raised the bar on passenger safety once again, with an announcement that side airbags and curtain shield airbags will now be standard on all new passenger vehicle models in Japan, starting with the new models to be launched shortly.

An SRS side airbag is built into the front seat, and it deploys in the case of a side collision and reduces risk of upper body injury for front seat occupants.

SRS curtain shield airbags are located between the front pillars and the roof-side rails, which deploy and protect both front and rear passengers heads with a curtain-like barrier, reducing impact from side windows, pillars and other internal objects, as well as any external objects like poles.

This is for Japan domestic market cars of course – not sure if this will somehow trickle down to the Toyota cars available in our country sometime in the future.