Lotus’ newly appointed CEO Dany Bahar who used to serve for Ferrari revealed that he plans to bring Lotus back into the high-octane world of motorsport. “Lotus will return to motorsport. I believe that this is the perfect platform to showcase our capabilities; racing is part of our heritage and even today the technology in our road cars is derived from racing,” he said when addressing his staff for the first time.
The new boss of the Proton-owned company announced that the group is studying options of participating in Indy car series, GT as well as Le Mans. He also mentioned that the Group Lotus has no direct equity in the Lotus F1 project. Operationally, Lotus F1 will be run separately from Group Lotus and the two parties will liaise. At the moment, Proton is finalising the brand licensing of Lotus for the Lotus F1 team
Bahar also revealed that detailed plans for a product line-up along with plans for the next seven years will be released sometime in December. “Our future lies in aligning ourselves to what the market wants, rather than what we think the market wants; we must concentrate on our customers,” he added.