Nasim has appointed Kota Kinabalu-based Angkatan Hebat Motor as its sole Peugeot dealership in Sabah. The appointment follows the recent launch of the Peugeot Blue Box Malacca and is part of the brand’s nationwide expansion exercise.
Angkatan Hebat Motor is a unit of Angkatan Hebat, which is the fleet management services provider to the Sabah state government and is also a dealer for several commercial and passenger vehicle brands.
The company is set to launch a showroom at the One Borneo Hypermall in Kota Kinabalu and a 2S dealership for after-sales services in Kolombong, Kota Kinabalu, by end-July.
Angkatan Hebat Motor kicked off a series of two-day road shows in KK over the weekend, and next up is Tawau (June 24-25), Lahad Datu (June 28-29) and Sandakan (July 1-2). The cars that will be featured at the road show will be the 207, 308 Turbo, 3008 and the new RCZ coupe.
For the remainder of the year, Nasim is targeting to sell 200 units in Sabah and has set a target of achieving a 2% to 3% market share of the passenger car market in the state within three years.
Besides the outlets in Malacca and Kota Kinabalu, Nasim plans to open 3S centres in Kota Bahru, Balakong, Sungai Petani, Kuantan, Kepong and Seremban. Once these are open, Nasim will have 26 outlets nationwide and will be represented in all major markets in the country.