Honda’s Thai exports to drop for the first time in 14 years

Widely believed to be the big Japanese carmaker most impacted by the earthquake/tsunami disaster in March, Honda is facing sliding figures across the globe, whether it’s a 28.49% drop in July sales (year on year) in America or falling exports from Thailand.

According to Bangkok-based Honda Asian Motor Co, Honda exports from Thailand are expected to fall for the first time in 14 years, no thanks to the devastating March 11 disaster. Exports of Thai-built automobiles, motorcycles and power products dropped 11% year-on-year in the first half to 46.1 billion baht. Exports for the full year are expected to slide by 7% from last year to 90 billion baht.

Exports of automobile products in the first half of 2011 stood at 20.29 billion baht, 37% lower than in 2010. CBU vehicle exports in the same period dived 48% to 17,441 units. The overall figure in the above paragraph was boosted by a strong showing by the motorcycle division.

Interestingly, bikes also helped Honda Motor Co’s second quarter figures to stay black; it made 31.7 billion yen in Q2, almost 90% less than in 2010.

Honda started exporting from Thailand in 1987 and currently ships City, Jazz, Civic, Accord and CR-V models from our northern neighbour to over 30 countries. This year, the list expanded to Mexico via 2,430 units of the City.

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