Honda’s Thai exports to drop for the first time in 14 years

Honda’s Thai exports to drop for the first time in 14 years

Widely believed to be the big Japanese carmaker most impacted by the earthquake/tsunami disaster in March, Honda is facing sliding figures across the globe, whether it’s a 28.49% drop in July sales (year on year) in America or falling exports from Thailand.

According to Bangkok-based Honda Asian Motor Co, Honda exports from Thailand are expected to fall for the first time in 14 years, no thanks to the devastating March 11 disaster. Exports of Thai-built automobiles, motorcycles and power products dropped 11% year-on-year in the first half to 46.1 billion baht. Exports for the full year are expected to slide by 7% from last year to 90 billion baht.

Exports of automobile products in the first half of 2011 stood at 20.29 billion baht, 37% lower than in 2010. CBU vehicle exports in the same period dived 48% to 17,441 units. The overall figure in the above paragraph was boosted by a strong showing by the motorcycle division.

Interestingly, bikes also helped Honda Motor Co’s second quarter figures to stay black; it made 31.7 billion yen in Q2, almost 90% less than in 2010.

Honda started exporting from Thailand in 1987 and currently ships City, Jazz, Civic, Accord and CR-V models from our northern neighbour to over 30 countries. This year, the list expanded to Mexico via 2,430 units of the City.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • this is what happen when to dependent on other country car maker…if honda export drop mean that thai export oso drop…loss profit, job and economy(dont get me wrong coz people here will associate economy=auto industry)

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    • ikari on Aug 10, 2011 at 3:09 pm

      so for fear of losing profit, job etc, we should not let them in to create profits, jobs etc the first place?

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      • then what of ur view bout proton….we should not let proton to create profits, job etc the first place or even exist?

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  • VOLVO LOVER on Aug 10, 2011 at 11:44 am

    stay strong honda.

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  • normal la.. Masuk air maa

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  • Expatriate VN on Aug 10, 2011 at 12:13 pm

    Honda will recover fast!

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    • MoFaz on Aug 11, 2011 at 9:59 am

      i could imagine your reaction if Proton sales drop. even if drop only 1 car, you’ll write 100s of comments just to condemn them.

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  • It will drop further…if the designs of the new coming models are not improve. Wake up Honda.

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  • loveit on Aug 10, 2011 at 12:45 pm

    loser la honda…and keep on losing..

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  • honta on Aug 10, 2011 at 1:22 pm

    nevermind honda lose…their engine is among the best… fuel economy, long lasting & superb.. rather than very nice body design but worse in engine lasting, underpowered fuel sucking engine..

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  • Johndeep on Aug 10, 2011 at 4:30 pm

    They are not losing their ground to Korean. It was just unlucky earth quake strike their country. The damage is too huge to figure out. For sure they will bounce back fast and in fact have bounced back these 2 months. I am working in a plant supporting parts to Honda, 24/7 busy now.

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  • Carl Wong on Aug 10, 2011 at 6:07 pm

    No worries, Honda will be back with the new Civic next year with so many versions aimed for most people, fuel economy, performance, or in between.

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