Ford has announced plans to launch eight Quick Lane service centres in Malaysia within the coming year, in collaboration with Sime Darby Auto Connexion (SDAC).
Quick Lane facilities are equipped to handle routine vehicle maintenance and minor-repair needs quickly – including oil and filter changes, brake systems, tyres, minor exhaust system rectifications, tune-ups and alignments.
Each facility will be equipped with state-of-the-art infrastructure and technology, dedicated service bays, staff members, Ford-trained technicians and a customer waiting area with a view of the service bays. Customers are not required to make appointments.
The Quick Lane service centres in Malaysia will be located either within or adjacent to an existing Ford dealership. They will also be built in off-site locations to give customers easier access to these services.
The new facilities are part of Ford’s ongoing network development plan in Malaysia, which includes increasing the number of Ford showrooms to over 50 locations nationwide in 2014. Since the 2010 launch of the sixth-gen Ford Fiesta, the company has nearly tripled its market share in the country.
The Quick Lane service centres will support old and new Ford models, and at select outlets, even other makes and models.
Ford will provide end-to-end support to dealers who launch Quick Lane facilities. This support includes facility set-up assistance, infrastructure and technology, on-site training, launch support as well as advertising and marketing.
“The launch of Quick Lane will help us to better serve and service our fast growing number of Ford customers in Malaysia with a customer experience and aftersales service that is every bit as world-class as our global Ford vehicles,” said Ford’s Malaysia and Asia Pacific Emerging Markets MD David Westerman.
Quick Lane centres began in the US in 1998 and are expanding to Asia Pacific to cater to the increasing demands of the fast-growing global after-sales market. In the States, they have helped cut the average time for standard maintenance service visits from over an hour to under 30 minutes.