Lub Dagangan Sdn Bhd (LDSB), a wholly-owned subsidiary of Petronas Dagangan Berhad, launched the Petronas Lube Reward Programme last Friday in KL. The event was officiated by AAM chairman YM Tunku Datuk Mudzaffar Tunku Mustapha and MAA president Datuk Aishah Ahmad.
The Petronas Lube Reward Programme is part of an effort to build a stronger relationship with the oil company’s trade partners from the passenger vehicle, motorcycle and commercial vehicle lube segments. Basically, it allows trade partners such as workshops and spare parts retailers to enjoy points and rewards under the Petronas Mesra Loyalty Programme, just like us end users.
Trade customers can now collect points with each lube transaction with LDSB’s appointed Market Execution Partners. The points can then be redeemed for fuel and goods at any of the over 1,000 Petronas stations nationwide.
“Through this reward programme that is created specially for them, we hope to build a long term relationship that would benefit all parties. This is part of our strategy to foster brand loyalty among our trade partners and to remain as the Brand of First Choice,” LDSB chairman Mohd Ibrahimnuddin Mohd Yunus said.