VIDEO: Honda Civic Type R stars in ‘The OtheR Side’

The hotly-anticipated return of the Honda Civic Type R is coming next year, and to hype the launch of the upcoming hot hatch – promising to be “the most extreme and high-performing model to wear the famous ‘Red H’ badge” – still further, Honda Europe has launched a heart-pumping interactive film on YouTube called ‘The Other Side’, starring the blood-red Geneva 2014 concept.

The near-three-minute dual-video campaign, shot by acclaimed commercials and music video director Daniel Wolfe and scored by Bobby Krlic of The Haxan Cloak, showcases the duality of the Civic as well as the Honda brand as a whole – one side representing the company’s traditional reputation for engineering excellence, technology and reliability; the other of high performance carved from its years of racing heritage.

honda-civic-type-r-concept-geneva-1

Two stories are portrayed in parallel in the two films. The first video sees a family man in a white Civic picking his daughter up from school in the daytime, while the second shows the same man participating in an art heist at night in the aforementioned Type R. Despite the contrasting tone, both films mirror each other in composition, and viewers can switch between the two by holding down the ‘R’ key on their keyboard.

There are surprise endings to both these videos (we won’t spoil them for you!) so head on to hondatheotherside.com to experience them yourself.


Honda Civic Type R Concept at Paris 2014
2015 Honda Civic

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • Fahmi on Oct 31, 2014 at 2:16 pm

    Finally, the fun comes back to Honda… Though currently I’m not able to buy it due to financial reasons, still driving my ‘Lagi Best’ Myvi… But, in the future, who knows? I’m able to buy one for myself… Stick shift, high-revving (for a turbo) engine and good handling, sounds delicious…

    Like or Dislike: Thumb up 16 Thumb down 3
  • cendol (Member) on Oct 31, 2014 at 2:33 pm

    My next door ah beng accessory shop can convert normal Civic into Type R for a little bit of money, albeit externally only.

    Like or Dislike: Thumb up 5 Thumb down 2
  • Aerodynamic bro on Oct 31, 2014 at 2:55 pm

    That man does Kanjo style Touge race in Europe!!! Hoping it will available in Malaysia even the base/lower spec.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Semi-Value (Member) on Oct 31, 2014 at 3:16 pm

    VTEC KICKED IN YO!

    Like or Dislike: Thumb up 8 Thumb down 1
  • Josh Ling on Oct 31, 2014 at 3:23 pm

    this video (or videos?) is super genius! had so much fun switching back and forth, and the way they match each other is just mind-blowing to me.

    Like or Dislike: Thumb up 5 Thumb down 0
  • Interesting, keeping spamming “R”, genius!

    Like or Dislike: Thumb up 2 Thumb down 0
  • vagine on Oct 31, 2014 at 3:43 pm

    creative ad, but are you condoning type-r as a crime get-away car?

    Like or Dislike: Thumb up 1 Thumb down 0
    • Obviously (Member) on Oct 31, 2014 at 4:05 pm

      You should watch till the end of the dark side video. The driver is not what you think he is. ;)

      Like or Dislike: Thumb up 3 Thumb down 0
    • It’s not a crime get-away car but the opposite actually.

      Like or Dislike: Thumb up 1 Thumb down 1
  • Jaybond on Oct 31, 2014 at 4:24 pm

    The bad news though, the WTCC Honda Civic racers have been completely outclassed this year by the WTCC Citroen C-Elysee racer brigade.Honda Japan needs to further step in to fix their tarnished reputation..

    Like or Dislike: Thumb up 4 Thumb down 0
  • kanineh on Oct 31, 2014 at 4:33 pm

    copy jaguar la.

    Like or Dislike: Thumb up 0 Thumb down 3
  • mmmmm on Oct 31, 2014 at 4:48 pm

    Please below 200k, with factory warranty. Dayumm!

    Like or Dislike: Thumb up 3 Thumb down 0
  • Henry on Oct 31, 2014 at 5:23 pm

    So sad it won’t be coming here as an official import.

    Like or Dislike: Thumb up 1 Thumb down 0
  • abahko on Oct 31, 2014 at 6:18 pm

    johnkok gonna softmode it upside down.

    Like or Dislike: Thumb up 0 Thumb down 1
  • are they using the type r’s real sound in the video? if that is….. damm imagine the sound with custom exhaust

    Like or Dislike: Thumb up 1 Thumb down 0
  • super brilliant ads. not enough. too short …need more..

    Like or Dislike: Thumb up 0 Thumb down 0
 

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