The hotly-anticipated return of the Honda Civic Type R is coming next year, and to hype the launch of the upcoming hot hatch – promising to be “the most extreme and high-performing model to wear the famous ‘Red H’ badge” – still further, Honda Europe has launched a heart-pumping interactive film on YouTube called ‘The Other Side’, starring the blood-red Geneva 2014 concept.
The near-three-minute dual-video campaign, shot by acclaimed commercials and music video director Daniel Wolfe and scored by Bobby Krlic of The Haxan Cloak, showcases the duality of the Civic as well as the Honda brand as a whole – one side representing the company’s traditional reputation for engineering excellence, technology and reliability; the other of high performance carved from its years of racing heritage.
Two stories are portrayed in parallel in the two films. The first video sees a family man in a white Civic picking his daughter up from school in the daytime, while the second shows the same man participating in an art heist at night in the aforementioned Type R. Despite the contrasting tone, both films mirror each other in composition, and viewers can switch between the two by holding down the ‘R’ key on their keyboard.
There are surprise endings to both these videos (we won’t spoil them for you!) so head on to hondatheotherside.com to experience them yourself.
Honda Civic Type R Concept at Paris 2014
2015 Honda Civic
Looking to sell your car? Sell it with Carro.
Finally, the fun comes back to Honda… Though currently I’m not able to buy it due to financial reasons, still driving my ‘Lagi Best’ Myvi… But, in the future, who knows? I’m able to buy one for myself… Stick shift, high-revving (for a turbo) engine and good handling, sounds delicious…
My next door ah beng accessory shop can convert normal Civic into Type R for a little bit of money, albeit externally only.
That one even wira turbo can tarpau gao gao
That man does Kanjo style Touge race in Europe!!! Hoping it will available in Malaysia even the base/lower spec.
VTEC KICKED IN YO!
this video (or videos?) is super genius! had so much fun switching back and forth, and the way they match each other is just mind-blowing to me.
Interesting, keeping spamming “R”, genius!
Spam R? Very short ulti cooldown, yo.
creative ad, but are you condoning type-r as a crime get-away car?
You should watch till the end of the dark side video. The driver is not what you think he is. ;)
It’s not a crime get-away car but the opposite actually.
The bad news though, the WTCC Honda Civic racers have been completely outclassed this year by the WTCC Citroen C-Elysee racer brigade.Honda Japan needs to further step in to fix their tarnished reputation..
copy jaguar la.
Please below 200k, with factory warranty. Dayumm!
So sad it won’t be coming here as an official import.
johnkok gonna softmode it upside down.
are they using the type r’s real sound in the video? if that is….. damm imagine the sound with custom exhaust
super brilliant ads. not enough. too short …need more..