It appears national carmaker Proton will officially be making a re-entry into the Chilean market with three of its models soon. Malaysian ambassador to Chile, Datuk Dr. Mohammad Rameez Yahaya revealed as such in his Facebook page.
The initial three models are the Saga, Preve and Exora, all of which will be in a left-hand drive configuration. It’s said that the three models will arrive in Chile next month as test cars, while a launch is expected to take place in the country by April 2016, handled Chilean distributor Andes Motor.
Apparently, Rameez had a meeting with Andes Motor general manager, Jorge Green and the company’s commercial manager Maximiliano last week. “The company signed a distributor agreement with Proton, and will receive its first three models in December,” the announced.
It’s said that Andes Motor will import a minimum of 500 Proton cars annually over the next five years. According to the ambassador, the deal will increase trade between both countries by up to USD$6 million (RM26.2 million) a year.
Proton’s venture into the South American country dates back to the 1990s. The national carmaker previously sold the Proton Wira and the Satria there. It has to be mentioned, though, that this update follows a similar announcement made two years ago – a decision credited to the effectiveness of the Free Trade Agreement (FTA).
So, if proved accurate, do you guys think Proton will be hot in Chile?
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AI-generated Summary ✨
Comments on the blog post about Proton's potential export to Chile mostly express optimism and hope that this move could enhance Proton’s international reputation. Many believe that Proton’s safety standards and pricing could appeal in Latin America, where markets are more open to affordable, safe vehicles. Some criticize Proton’s previous export efforts as unsuccessful or question whether they can succeed in Chile, citing high shipping costs and market saturation. A few comments mention Proton's challenges in other markets like the UK, Turkey, Australia, and Russia, highlighting past struggles with sales, quality perceptions, and economic viability. Overall, there is cautious optimism, with some skeptics doubting Proton’s ability to gain popularity abroad, while others consider the move a positive step for the brand.