Proton has appointed Claudius Meynert as its new director of International Sales and Services Division. 44 year old Meynert used to be Audi’s managing director for the Asia Pacific region (he served Audi for 14 years) before starting up a Bangkok-based automotive parts and trading company called Trade Asia in 2007. Meynert holds an MBA from the Georg August University in Goettingen, Germany.
You can actually see that in the photo on the left provided by Proton, Meynert is actually leaning on a blue Audi. Part of the large shield grille and its four rings are just barely visible in the bottom left corner of the image.
“With Meynert at the helm of PROTON’s ISSD, the company is now more equipped in its effort to focus on PROTON’s long term export strategy, concentrating on high growth regional markets namely ASEAN, China, India Middle East, including North Africa,” said Proton’s managing director Dato Syed Zainal Abidin Syed Mohamed Tahir.
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AI-generated Summary ✨
Comments generally agree that Proton’s appointment of ex-Audi executive Claudius Meynert as Director of International Sales and Services Division is a positive move focused on expanding export markets and improving product quality. Many appreciate the need for international experience and strategic leadership, believing it could boost sales and brand perception abroad. Some express concern over whether Meynert's role will influence local sales, R&D, or design, emphasizing that product quality remains crucial for success. There’s optimism that this leadership change can bring fresh energy, with hopes for increased export volumes and better global competitiveness. However, a few comments critique the focus on foreign talent, questioning whether it addresses internal domestic issues or product development. Overall, sentiments lean toward cautious optimism and support for Proton’s strategic direction.