Naza Kia has announced that Datuk Syed Abdull Hafiz Syed Abu Bakar has been appointed as the company’s new chief operating officer. Syed Hafiz’ role in Naza Kia will commence on October 1st this year and he will replace Datuk Syed Hisham Syed Wazir who left the company at the end of August to join UMW Holdings Bhd as its president and CEO.

Syed Hafiz was formerly attached with Perodua as the company’s managing director. He left his 5-year career at Perodua late last year and gave way to Tuan Haji Aminar Rashid Salleh, former head of UMW Toyota’s Strategic Marketing Group. Syed Hafiz has spent a total of 10 years in various capacities at the UMW group.

SM Nasarudin SM Nasimuddin, joint group executive chairman of the Naza Group of Companies said, “Datuk Syed Hafiz brings with him a vast wealth of experience and hands-on knowledge that will bring the Kia brand to the next level in Malaysia.”