On 9 July 2010, exactly 25 years since the first Saga rolled out of the Shah Alam plant in 1985, Proton held a gala dinner where they showed the EMAS concept in Malaysia for the first time and unveiled the 25th Anniversary commemorative cars that came in three models – the RM 54,500 Saga, RM 69,500 Persona and RM 91,998 Exora. Yesterday, ex PM and Proton advisor Tun Dr Mahathir presented the cars (excluding the EMAS, of course!) to their first nine owners at Proton’s Centre of Excellence.
The three modes come in exclusive Pearl White body colour with black roof and body kit. The Persona and Exora also sport darkened headlights and unique 16-inch alloys. All feature a side decorative sticker with subtle ‘tiger stripes’ in silver-black in addition to a 25th Anniversary rear emblem. Click here to view live pics of the Exora and here to see the special Saga.
Inside, the cars are fitted with brown Nappa leather seats with ‘tiger stripe’ motif and an embossed 25th Anniversary logo on the headrest. Leather can also be found on the steering wheel and gear knob, while the floor carpets are unique. The Exora is the most laden of the three, with two headrest-mounted LCD screens, reverse camera and touch screen CD/DVD/MP3 player with navigation. Owners will get certificates to proof they have the real thing, as only 25 units of each model will be made.
On its hybrid plans, Proton intends to roll out a hybrid model in 2012, and is working with British company Frazer-Nash Research, South Korea’s LG and fully owned subsidiary Lotus on the project. Tun Dr Mahathir was quoted as saying that the Proton hybrid will cost less than RM100K, but that’s expected, since the Honda Civic Hybrid’s post Budget 2011 price is below RM110K.