This is a sponsored advertorial to promote the Experience Fiesta, Experience Hollywood contest where you can win a 5D4N trip to the American Idol.
American carmakers are coming out of the global financial crisis changed, and without question the Ford vehicle line-up of today is the best in its history. Many people think of Ford as a manufacturer of trucks and SUVs, which it is. But Ford is also a great car manufacturer – we particularly like how all of their cars are great drives – and a product transformation is underway here in Malaysia.
We now have some very interesting passenger Fords including the Mondeo as well as something that looks straight out of the typical European buyer’s garage – the frugel Ford Focus TDCi. All three Ford passenger cars feature the award-winning kinetic design concept which visualizes energy in motion – basically the cars look like they’re on the go even when they’re static. The latest passenger car in Ford’s stables in Malaysia is the new German-engineered Ford Fiesta is already a global success with more than one million sold since late 2008.
We all know that Australia is a country where they love their large sedans with engine capacities of 4.0 litres and above with at least six cylinders, but interestingly the under-30 age group in Australia accounts for 32 percent of Fiesta sales, and the average age is 40. In the United States, the average age of the Fiesta buyer is 46, and 29 percent of the buyers are under 35. Many consumers who have traditionally bought larger cars are downsizing to the Fiesta, and as a result despite the smaller size they’re also still used to the spec levels found in higher cars. So to keep these buyers happy, a small car now has to live up to the expectations that its larger siblings usually have to tackle.
The Ford Fiesta features specifications that you rarely find in a B-segment vehicle under RM100,000 such as twin variable valve timing on both the intake and exhaust valves, a 6-speed dual clutched transmission, Voice Activation control for the in-car entertainment and Bluetooth handsfree communication systems.
The Fiesta also features Ford’s EasyFuel system which first debuted on the Ford GT Supercar. This eliminates the need for you to unscrew a fuel cap each time you want to refuel the car. Ford says this will solve the problem of drivers forgetting to replace the gas cap after refueling. These caps are often left at the petrol stations, on the boot, on the roof, or dangling from the cars as they drive away.
Test drive a Ford Fiesta today and you might just have a chance to win a 5D4N trip to the American Idol. Instead of just a normal test drive where the sales advisor prattles off the car’s features, Ford has actually prepared an interactive audio CD which will be played in the car and will guide you through the car’s features. After a 15 to 20 minute drive, you will actually be taught how to use the Voice Control feature to submit your contest entry via the mission center, which is basically a 1-800 toll-free number with an Interactive Voice Response you will call using the car’s Bluetooth hands-free system.
