In this day and age, it’s making more sense to expand your horizons by working with others. Toyota, it seems, is certainly of this belief – word has it that the Japanese automaker is discussing a broad partnership in environmental vehicles with BMW, including procuring diesel engines, according to reports. The proposed arrangement will see BMW providing diesel engines for Toyota’s passenger vehicles sold in Europe, in all likelihood 2.0 litre versions for midsize cars. No word as to the scale of the arrangement, and when it’s due to begin, as of yet.
Meanwhile, the partnership will see BMW being able to leverage the benefits of scale for diesels, and the move is also seen helping the German automaker improve the competitiveness of its green vehicles, where it will be able to expand its lineup by working with Toyota, which is expected to share its technologies for hybrid systems and related areas if requested, the reports add.
Toyota has struggled to improve its market share with its hybrids in Europe, where roughly 60% of passenger cars are powered by diesel engines. The company’s European sales fell by 9% to about 810,000 units in 2010, and it holds only a 4% share of the market. With demand for diesel vehicles forecasted to grow, the deal would help Toyota reduce development expenses by having domestic and Polish factories make diesel engines for fewer models.
The world’s major automakers have been reluctant to form partnerships in eco-friendly vehicles as each seeks to gain a competitive edge by promoting original technologies, but with demand for green vehicles growing in line with rising crude oil prices, it has prompted automakers to join forces to slash development costs for core technologies, as well as capital investment, in order to cut vehicle prices.
If it comes through, the move will be Toyota’s second green-technology tie-up with another major automaker, following its agreement in August to develop hybrid-vehicle systems with Ford.
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Very good info for those hybrid worshippers/fanboys.. There ARE alternatives to Hybrid, which is turbodiesel.. :) Now go cry in a corner..
they should seek Suzuki for careful measure… what lacks in the Suzuki-VW agreement…
if not… the same thing might happen…
Hahaha…even the big boys know when to check their pride and collaborate.
careful mr toyota, bmw’s diesel swirl flaps always problem! =))
Someone better be careful of his technology.