The Mercedes-Benz works F1 team has been rebranded, and will now compete under the name ‘Mercedes AMG Petronas Formula One Team’ from the 2012 season. This is a move from the current ‘Mercedes GP Petronas’ name, introducing MB’s performance AMG division into the mix.
The Mercedes AMG brand is no stranger to motorsports. It is the most successful name in the history of DTM, winning 165 races from 342 since 1988 and securing a total of 32 driver, manufacturer and team titles. AMG has also supplied F1 with the official Safety Car and Medical Car since 1996. It’s therefore a “logical step to strengthen the links between AMG and the Formula 1 activities of Mercedes-Benz,” says the company.
The Mercedes-Benz F1 powertrain facility at Brixworth, UK has worked closely with AMG for several years. This wholly owned Daimler subsidiary will now be renamed ‘Mercedes AMG High Performance Powertrains’.
“The Mercedes AMG brand promises ‘Driving Performance’ – and what better embodies this philosophy than the intense competitive arena of F1? It is an historic first for the AMG name to be associated to the works Silver Arrows team, and offers fantastic opportunities: first, to further build the sporting identity of the Mercedes AMG brand through one of the world’s most-watched and most successful sports; second, to explore and deliver technology transfer between road and track,” said Ola Källenius, Chairman of Mercedes-AMG GmbH.
“This is already being practised with the SLS AMG E-Cell project, whose electric powertrain will be developed as a joint venture between Mercedes AMG and our F1 engine specialists in Brixworth,” he added.
The Mercedes AMG Petronas Formula One Team will compete the 2012 season with the F1 W03 machine, which is currently under development at the team’s Brackley HQ. The car will make its official track debut at the second winter test of 2012, in February at Barcelona.
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Wonder what sort of contest that Petronas station going to have. Maybe, “Fill RM30 and above, and stand a chance to win AMG Bodykit for your Proton Wira”??.
wow what a long name ^^
wa, petronas name is right beside mercedes and amg :D
if you paid the same amount of money petronas paid to mercedes, you can have your name there as well ;)
Wow! Didn’t see this coming… new name sounds pretty good though…
Bring hakkinen back! Hakkinen and schumi in one team..awesome!!!
Itu acai sudah tua lor. no need to bring him back. Let him drive for Johnny Walker
hopefully next year, this car will beat or at par with Ferrari, Red Bull & McLaren
They’re using Petronas fuel right? If so I think that’s why they were not quick enough LOL……….
Hopefully the team can go forward, instead of staying in midfield…
LOL the name is getting longer and longer… 2013 would be mercedes benz amg brawn petronas syntium GP formula one team
Should be Petronas Mercedes AMG not Mercedes AMG Petronas due to petronas is the prmium sponsor.
No they should not. Mercedes OWNS the team and Petronas is a sponsor. It really is subject to their agreements and I’m sure Petronas is getting their money’s worth even if their brand is at the end of the team’s name.
Boring team with Michael The Uncle Schumacher.
Next season that old fart Shoomaker must go!