The Mercedes-Benz works F1 team has been rebranded, and will now compete under the name ‘Mercedes AMG Petronas Formula One Team’ from the 2012 season. This is a move from the current ‘Mercedes GP Petronas’ name, introducing MB’s performance AMG division into the mix.

The Mercedes AMG brand is no stranger to motorsports. It is the most successful name in the history of DTM, winning 165 races from 342 since 1988 and securing a total of 32 driver, manufacturer and team titles. AMG has also supplied F1 with the official Safety Car and Medical Car since 1996. It’s therefore a “logical step to strengthen the links between AMG and the Formula 1 activities of Mercedes-Benz,” says the company.

The Mercedes-Benz F1 powertrain facility at Brixworth, UK has worked closely with AMG for several years. This wholly owned Daimler subsidiary will now be renamed ‘Mercedes AMG High Performance Powertrains’.

“The Mercedes AMG brand promises ‘Driving Performance’ – and what better embodies this philosophy than the intense competitive arena of F1? It is an historic first for the AMG name to be associated to the works Silver Arrows team, and offers fantastic opportunities: first, to further build the sporting identity of the Mercedes AMG brand through one of the world’s most-watched and most successful sports; second, to explore and deliver technology transfer between road and track,” said Ola Källenius, Chairman of Mercedes-AMG GmbH.

“This is already being practised with the SLS AMG E-Cell project, whose electric powertrain will be developed as a joint venture between Mercedes AMG and our F1 engine specialists in Brixworth,” he added.

The Mercedes AMG Petronas Formula One Team will compete the 2012 season with the F1 W03 machine, which is currently under development at the team’s Brackley HQ. The car will make its official track debut at the second winter test of 2012, in February at Barcelona.