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SsangYong’s promising SIV-1 (Smart Interface Vehicle) concept, featured here before in the pre-Geneva teaser rush, has finally been unveiled in its full glory. The new concept, posing as a mid-sized premium CUV (crossover utility vehicle), is a direct descendant of the XIV concept series that started from 2011’s Frankfurt Motor Show.

Designed to embody the brand’s philosophy of ‘Robust, Specialty, Premium’, the car will become a key model within the new SsangYong range, which includes the new Stavic/Korando Turismo. It looks dynamic if not unique, the sharp edges and bulging fenders looking fresh and athletic and thankfully nothing like the brand’s forgettable past models.

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But while the exterior looks close to production ready, the interior is pure concept fantasy. The dash gets a freestanding LCD screen while the centre fascia uses a lot of fancy metallic bits with eerie red luminous strips for more drama. It has four bucket seats to instil some sporty intentions into the futuristic cabin.

The interior windows are infused with a nano tube technology-based heat coating to remove frost quickly and ensure good visibility and safety. Cabin environment, seat positions, GPS and music settings can be pre-loaded into smart phones and tablets through SsangYong’s Mobile Auto System, which will prep the car for you upon entering.