Naza Italia relaunch 1 (1)

We’re pretty sure that those lucky enough to be in a position to purchase a Ferrari or Maserati new won’t be terribly put off by a 6% hike in price, but just in case there were any potential worries, Naza Italia revealed that prices of the supercars, GTs and luxury sedans it sells are all unaffected by the recently-implemented Goods and Services Tax (GST).

“Prices remain unchanged, we’ve taken [GST] into account and at the same time managed to hold prices for Maserati and Ferrari,” Naza World group senior vice president, four wheel division, David Hector Ratnaike told reporters at the launch of Naza Italia’s upgraded showroom yesterday.

Of course, recent Ferrari launches have quoted prices without import or excise duties, let alone GST, and equipment and personalisation options that owners are likely to tick for these vehicles will affect the prices (and the taxes applied on the cars) greatly.

Ratnaike added that the depreciation of the ringgit against the US dollar is not expected to affect sales, either, pointing to the group’s 40 years of experience as being beneficial in riding out the cycle.

Naza Italia relaunch 2 (1)

“With regards to [the differences in] foreign exchange, that’s not something new. There has been a certain amount of hedging had been done in terms of risk management; nevertheless, it’s all factored into the costing of the vehicles, so that would not directly affect the purchase of the vehicles,” he said.

In addition, Ratnaike said that Naza Italia is intending to expand into new markets, a move which will be made public very soon. “There are plans for Ferrari in particular, that will be announced in the near future,” he said. “We will see Naza Italia expand beyond Malaysia – that is something we already have in the works.”

What’s more, he claims that Malaysia is currently one of the top three markets for Ferrari in the region, a position Naza Italia expects to retain in 2015. “The benchmark was top three in South East Asia, but a few years ago we were even in the running for top four for Ferrari globally.


“There are certain benchmarks and KPIs set out – it’s not just volume alone, but also aftersales, marketing, administration and how you build the brand presence in your respective markets. That’s how we became top three within the region.”

Lastly, Ratnaike remarked that Ferrari’s recent move to turbocharging, as seen on the California T and the 488 GTB launched today, isn’t likely to affect sales traditionally built on high-revving naturally-aspirated mills, adding that the firm has had a history of produced legendary turbocharged cars such as the F40.

“Turbochargers are much more efficient and make more sense in the current environment – they produce a lot more power with a smaller displacement and at the same time are a lot greener than in the past,” he said. “We don’t see [turbocharging] as a threat [to the brand] anymore. In fact it’s something positive because you have a lot more accessible torque in these cars.”

GALLERY: Ferrari 488 GTB in Malaysia