Naza Italia unveils renovated Ferrari PJ showroom

Naza Italia unveils renovated Ferrari PJ showroom

The Malaysian debut of the Ferrari SF90 Stradale last Friday also saw the official unveiling of the renovated Ferrari Petaling Jaya showroom. The double-storey Naza Italia facility has been fully refurbished in accordance with the Italian automaker’s new corporate identity design, at a cost of RM3.5 million.

The showroom covers a total of 11,900 sq ft over two floor, and can accommodate seven cars at any given time. The ground floor features the main display area, which includes a stylish community table. There is also a dedicated customer lounge – complete with a coffee bar – where clients can relax and gather. A heritage wall and library offer a glimpse into Ferrari’s history and evolution.

On the other end of the floor is a configuration room, which is decked out with a broad selection of materials to help customers better visualise their vehicle during the customisation process, similar to that offered at the factory in Maranello, with an array of fabric, paint, leather and livery samples available for perusal. The space features exclusive “atelier” panels, which rotate and allow for the room to be closed off for privacy.

Also located on the ground floor is a brand experience video wall and a private consultation room. A delivery area has been thoughtfully designed for new Ferrari owners to celebrate the occasion of being handed the keys to their Prancing Horse.

The first floor is partially dedicated to Ferrari Approved, the brand’s pre-owned certification programme. It’s here that pre-owned models, all of which have been through a meticulous 190-step check and prepared to ensure that their new owners receive a Ferrari in world-class condition, will be displayed.

The Ferrari Petaling Jaya showroom, which has been the brand’s main hub in Malaysia since 2009, is open from 9am to 6pm from Monday to Friday and from 10am to 4pm on Saturday.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.



  • alldisc on Sep 21, 2020 at 12:12 pm

    I used to own a Testarossa and a 308GTB sometime in the 80s.. Which i bought cash in the UK.

    The dealer i got Testarossa from was Matchbox while 308 was Corgi. Never drove them though..

    Like or Dislike: Thumb up 4 Thumb down 1
  • azrai on Sep 21, 2020 at 12:29 pm

    If the can tabur RM3.5m for the upgrading, I wonder how much they make for each car sold. They are still making money when the owner come back for routine service. The same goes to Porsche.

    Like or Dislike: Thumb up 0 Thumb down 2
    • Meladam on Sep 21, 2020 at 6:00 pm

      I’m sure the renovations cost hugely borne by the HQ itself. No way dealers would like contribute such big amount for renovations

      Like or Dislike: Thumb up 0 Thumb down 3
      • Ferrari won’t let you be a dealer if you can’t meet certain requirements. Having enough capital and willing to spend on the finest materials to maintain the brand’s status are part of the requirements. You need to remember: With it’s status today, Ferrari doesn’t need to beg companies to be it’s dealers, it’s the other way around.

        Like or Dislike: Thumb up 2 Thumb down 0
        • Iskander the great idiot makers on Sep 23, 2020 at 10:35 am

          Ferrari sets first criteria is becomes member as flamboyant playboy Casanova short film star

          Like or Dislike: Thumb up 1 Thumb down 0
  • newme on Sep 21, 2020 at 3:34 pm

    Buying such expensive car from them is risky. They can’t even manage their own brand properly like Naza Ria and Suria. Where is Chevy now?

    Like or Dislike: Thumb up 7 Thumb down 2
  • Semi-Value (Member) on Sep 21, 2020 at 9:52 pm

    its a bit underwhelming….

    Like or Dislike: Thumb up 5 Thumb down 1

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