Swedish automaker Volvo assures that the car tuning firm Polestar – which is now a division of the company – will remain “dynamic” and “independent,” following its recent acquisition. The affirmation was made by Hakan Samuelsson, president and CEO of Volvo cars.

Polestar’s upper management currently consists of CEO Bjorn Sallstrom and chief product officer Niels Moller, with the only changes being that both now report to Volvo’s board of directors, which is made out of the company’s executive managers.

Despite that, Samuelsson said that the performance division will have its own management team; in addition to that, it will be in charge of its product strategy, R&D and even sales and marketing. “I am keen for Polestar to remain as entrepreneurial as possible,” he stated.


“We want Polestar to build on its racing heritage and strengthen its brand by pushing the limits in terms of engineering and technology. The best way to achieve this was for it to work as an independent unit,” Samuelsson explained.

The company revealed to earlier that it will be introducing hardware upgrades for the very first time, this includes systems such as high-performance suspensions, exhaust, bodykits and Polestar-branded interior items – it is expected to be offered globally for all Volvo vehicles by the end of 2015.

On a similar note, Polestar’s racing division – which was not part of the acquisition – has now been officially renamed to Cyan Racing and is still being headed by Christian Dahl. It will be taking part in the upcoming 2016 Scandinavian Touring Car Championship next year.