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Talk about breaking new grounds at Proton! At the media preview of the Alami Proton carnival, to be held at the brand’s CoE facility from October 3 to 4, it was announced that the brand will unveil a concept pick-up truck! Yes, you read that right – the Proton Pick-up Concept will make its public debut at the carnival.

Unfortunately, those keen on feasting their eyes on said show car will have to drop by the carnival to see it in the flesh tomorrow as members of the media were prohibited from publishing photographs of the Proton Pick-up Concept. As a result, we are going to try our best to describe how the truck looks like with words – the rest will depend on how strong your imagination is.

Picture this, if you will, a Ford F-150 Raptor-inspired front end attached to the body of a what is undoubtedly a Proton Exora MPV. The entire front fascia has been reworked to incorporate a gaping grille with honeycomb-like details. Within said assembly, a thick silver bar spans the entire length of the front end – the single row of LED headlights are embedded within the horizontal bar itself.

Lower down, chunky-looking matte black body cladding with fog lights embedded within complete the aggressive look in front. Moving on to the side, the biggest clue to its Exora roots lie in the shape of the doors and the A-pillar while a peek into the interior reveals the exact same dash architecture as the MPV.

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As expected, black 16-inch wheels shod with off-road tyres are to be found. Moving on to the rear, the bed appears to ape the look of the SsangYong Actyon Sports pick-up as it features a rather short overall length – a cue that certainly adds to its already dynamic outlook.

Additionally, a matte black horizontal bar spans the entire length of the tailgate, mimicking the layout of the front end. Within said bar, the Proton lettering is to found inscribed across. The taillights are absolutely tiny units placed within much larger housings while a single tailpipe is to be found along with a rear step panel.

As mentioned, for an actual visual look at the Proton Pick-up Concept, do swing by the Alami Proton carnival this Saturday and Sunday from 10 am to 7 pm. Not going to be anywhere near Proton’s CoE this weekend? Fret not, just hang tight for our gallery post of the concept when the embargo lifts.