Launched in August, the new Proton Persona has now recorded 7,000 bookings so far, according to a Bernama report. First introduced in 2007, the latest Persona is in its second generation.
“We are very happy with the number of bookings achieved, and we are on the right track for a monthly sales target of 3,000 to 4,000 units, set by chief executive officer of Proton, Datuk Ahmad Fuaad Kenali,” said chairman of Proton, Datuk Seri Syed Faisal Albar at an appreciation ceremony for Malaysian athletes who bagged medals at the recent 2016 Olympics at Rio, Brazil.
So far, Proton has launched two models this year, the other being the Perdana. Another two models are set for launch this year; the Proton Saga is due at the end of this month, while the Proton Ertiga MPV is slated for an October date.
Want to know how the new Proton Persona drives? Read our first impressions of Proton’s B-segment sedan here.
GALLERY: Proton Persona 1.6 Premium
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Gaya. Mutu Keunggulan.
Inside out better than Bezza Tongek..
Campro VVT engine & CVT bising Punch gear box? Bad RV!
inb4 P2 salesmen here dun belip.
Oh wait, im oso P2 salesman.
Thing to Improve.
1. Back Seat/Head Rest – to low and very uncomfortable
2. No Arm Rest
3. Tyre – 16 Inch for all Model
Bravo Proton!
Booking only no point, more than half loan reject by bank. Cash is king but i dont think now many people will buy this type of car by cash.
Not bad….
Disgusting brand with disgusting brand
As expected. Proton sedan are likely to sell more compare to hatchback. Remember the Gen2 less sale then 1st gen Persona came out sales increase. Same case for Savvy and Saga BLM. Now this.
Not bad at all.
Is it that true fact? Unbelievable!!!!!!!!!!!
inb4 bashing starts.
Seems to be good. But, just wondering. Why the management decide to actually launch 4 cars in 4 months continuously? Is it because the models are overdue for launch? I find it hard for them to actually cope for production due to multiple car launches.
Iriz, Preve, Suprima S also got this kind of “good sales” news, yet Proton still need to seek for RM1.5bil pocket money.
Typical Sendiri Cakap Sendiri Syok.
I have to admit, I don’t see Proton turning around. Now got big hype on the car, so sales are 7000 but wait few more months when the hype is over and the usual Proton problems crop up. Then what happens? 1000 units per month also lucky
The volume is way too low to support 12,000 workers. And mind you, Proton CEO said that their margin per car sold is only RM500. In lay man’s terms, this means, they only untung RM500 per car sold.
With such low volumes, in a year, they will hardly sell 70,000 cars. A far cry from last year’s 100,000.
So, last year, with just selling 100,000 cars, Proton was losing RM4 mil per day. The past 2 years, Proton officially admitted losing a few billion ringgit.
And now, we just pumped Rm1.5 bil into Proton besides already giving Proton free RM15 bil the past 20 yrs. How is Proton going to turn around?
70,000 cars at RM500 per car untung only Rm35 million. How to pay their overbloated 12,000 workers? Board of Directors alone per month gaji works out to more than RM35 million
You datang jadi ceo lah bang. You banyak pandai.
Bro, in accounting terms. This production Margin is RM500/car which means all direct and indirect cost has been put into the calculation of profit that is RM500/persona car. Seems low but factor in the numbers sold not to small eh?
Wow, bad news for p1 bashers!!! Dont worry la.. the figures just 4 wayang.. should be just 700 units only.. the rest booked under spanco.. im sure of it..
I think you got a point. I work with jpj and the system showed as of 15th Sept, ONLY 950 units registered. Where does the proton got this 2k figures anyway?
Good Job Proton ;)
seen some on the road , its fresh looking car
way2 better looking than Almera / Bezza / 208 sedan / attrage
hope Proton can earn back Malaysian trust by making better realiable,safe & quality car.
Don’t forget the aftermarket service yeah.
Keep it up ,
ha ha ha. This proves to everyone Proton is selling well and doing great. I am happy to hear this.
Can I propose one thing to our Government. Please cut all working adults pay by 1% and give this money to Proton to help them recover. Let each of us in Malaysia be a helping hand to Proton.
I am happy to help Proton. My gaji is RM8000. I don’t mind RM80 is cut from my pay to help and get Proton on its own feet. After all, it is our pride and joy.
It is good that Proton carries forward the old names of Persona and Saga for new models. This will allow the previous owners to identify with their cars. There are many owners who switch to Honda and Nissan when changing cars because they cannot identify with Ispira, Preve and Suprima.
I don’t know how far this is true but it is a false market. Sorry Proton, I am your No 1 fan but I think this is false reporting.
My wife works in the Government and all staff were told to buy this Persona and various incentives were given. So many allowances were given to staff to take on this car.
Very hard to trust Proton on this 7000 figure. If 1MDB can lie and fake documents and yet get the giant Accounting houses to sign off as audited and approved and all books are fine……I have my doubts about Proton.
In Malaysia, semua boleh. The proof of it is our eyes. Do you see it on the road. I drive about 100KM per day in Klang Valley alone. I have NEVER seen one Persona even.
this looks like the Iriz lie. Remember Iriz? The CEO even openly told public and media that sales were so good and orders were so long that Proton could not keep up with it. The CEO said orders were 1 to 2 years long even.
then Mahathir, then Proton Chairman siplt the beans, he said Iriz sales were so bad and atrocious.
So, who to believe now? Proton has lied many times before. All this recorded statements. Go and see in the past, Proton love to lie that sales are so good etc etc.
Not sure if the 7K units profit margin can cover the generous hand outs offered to the Olympic medal winners.
7K is too modest a figure. How to sell 100K units when even this latest model is seeing tepid response. Should have just waited for the new engine range b4 launching this model.
Its a buyers market so consumers will wait for one more year rather than commit to a model that will become obsolete after 1 year .
Please don’t forget also, for the Ertiga and the Perdana, Proton has to pay hundreds of million in royalty to Suzuki and Honda.
Can they make the money back? Or is the Perdana just for show?
New Persona the best Proton so far and i will soon get one.
Ignore those bashers,they cannot even afford Saga also yet still want to anti Persona bla bla.
Support Persona
Proton is banking too much on the Saga to boost sales. But the old saga did well because there was no Perodua Sedan like the Bezza then. Now you have a great car like the Bezza.
Who will trust Proton when the past 30 years, service and quality has been so bad, it is in people’s mind already now, never to touch a Proton ever.
Perodua on the other hand got so many owners and people singing praises for the car.
So, who to trust, Proton who said they have changed (but they said this 10 times already for the past 10 launches) or Perodua wh has had excellent track record the past 20 years?
Yay! I’m glad they’re doing well. Go proton :)
wow, no comment so far.. huhu
Good for Proton! But you have to hope the sales volume continues to be good for this range of vehicles to be considered successful.
Good car, generous equipment, very competitive price.A little disappointed they shrunk the size a bit as its now in a different class.
Iziz those buyers cancel booking BEZA?
Is there any sales data according to variants? Interested to know how popular each variant is, with the buyers. Will the buyers go for higher variants, like the Bezza and Iriz, or instead opt for the lower variants, like the previous Persona?
Wow…bezza owner must be regret
I’m one of the 7000 who booked Persona … took the Premium model
Why persona? … under 60K .. I got all the features that I want.. esp the safety feature.
probably next week I will be driving it ….. no regret …
Yes. Agreed with u. No regret booking this car.
All is well, all is well, Proton!
As a old persona owner, please do something to the quality of the seat sponge. Its way too soft. When you sit at the rear bench, the sponge compresses too much and makes the person fall out the minute the rear door opens. The middle person will be bouncing throughout the drive. We don’t see this problem in the Iriz. The rest of the car can close one eye.
Only SA cares enough about sales number
Still cannot match the 17000 booking yet-so-little-on-road iriz.
Congrats Proton. Don’t sit on your new-found popularity though. Keep improving on the quality and also after-sales services.
Persona, the real game changer.
Ooi! cepat-cepat bayarlah kita ni, dah lama tunggu!
Good news!
Design not bad. Meet Malaysian taste .But can they maintain consistent quality and reliability. Thats a big question. Those are the reason that kills their product. Plus after sales service too.
All the best Proton,…make us proud.
Its common for new car to garner interest & lots of bookings (hrv sales slowed down when civic was launched). Difficult to predict whether 4k units per month are sustainable, given the uncertain economic situation & bad vibes abt the brand still exist. If the early batch doesnt suffer any issues, proton is off to a good start. The persona is the most refined proton had ever built, but it still lagging behind closely to the jap trio despite they’ve tweaked the campro-based vvt engine & punch to deliver their best. The upcoming gdi & jatco combo are the ones that can pack the Persona real punch in power, fc & refinement, hopefully.
OMG…good luck to them…pls don’t regret…lol
Kudos and bravo proton…there will be an even longer que for the new saga…just wait and see…
Err… Congrats?
I barely seen one
are you OKU? a lots in shah alam
I saw twice everyday
Time for the Preve & Suprima S to be given major facelifts, in and out plus power and drivetrain refinements. IMO… Also, the Exora is too old oredi… A low slung mpv for me please…
Well done, Proton. But, too early to tell. Remember, dont let mass people down again & again. Now, your reputation, your branding & your future at stake. This is your last chance, do it right, do it right from begining till the end. From sales sweet deals, delivery on time, high service standard, spare parts quality etc etc etc. Your existence to serve the people, not, otherwise. First & foremost, for the sake of Malaysia Merdeka, please use national name with global flavor instead of queen name without any identity.
Power window semua ok x?
(PM)
Same was said for the Iriz, and Suprima S, and lalala
Hello: 7,000 bookings is NOT 7,000 sales!
Quite nice with the updated Iriz interior. Lookwise imo it look better compared to fully black Iriz. Proton has good cars but the only thing that bothers me is the quality…
Campro & cvt bising. Buyers will regret after buy this persona. Bad RV & always lepak at Proton SC to fixed the problematic proton parts.
basher detected. Now the que barking even stronger .. where is your cuopon makan. Ur jap master didnt pay you . be more worrior.
Again Biggest lie in the world. We all know the lie when they said they had 1000 bookings for perdana and 10000 bookings for iriz and 5000 bookings for suprima S. Where are the real figures?. They build and register the cars under their own drb companies and pile them up in open storage yards u ser elements to show gov they have sales and production. Rakyat know all of your lies. If only one day some OEM checks your book when they take over, you all will be summoned to court to answer for your BS. Be honest as more you lie more bad karma comes to you. I personally with my club members check all showrooms and no I can say what is said by proton here is not true. Go from C segment to B segment iriz sedan is not a smart move.
You are your club member so busy body ah? No need to work, must be very rich people lah you bang.
My club also knows it
Basher is a basher…,you and your club member visit all showroom…… Now i tahu you are pizza delivery boy.
this is ultimate basher. thei jap pushing.them to bash anythings, or else they dont have 50ringgt coupon makan.
This is the best looking and features packed Proton since 00 Waja launch which I booked and got it in Dec.
Might consider trade in 14 Vios with 3 yrs free all-in service package…………………
aiyo, still no komen. not bad proton!
Proton, you are the man!
Piece of garbage
Cannot beat jepunis garbage with fatal airbags
Yup so Ferrari, VW, Merc, BMW, GM, Ford all also rubbish since use same airbags.
Safe garbage > jepunis “quality”
Thumbs up! looking good for Proton….now the challenge is can they keep up their quality in parts and services.
7000 bookings….hopefully 100 percent loan approvals.But reject rate may be 30-50 percent.
But after rm 1.5 Billion bailout,only 7000 bookings ?It should be 20,000 bookings,50 percent reject rate,translating into at least 10,000 deliveries.The lower the reject rate,Proton..the better.
But wait a second.Proton…u r not out of the woods yet.You have to pay at least rm300 x2 Juta=Rm600 juta to Honda and Suzuki for JV production of Hondana and Ertiqa.
Too recover such huge costs,you need to sell at least 200,000 vehicles the next 5 years to start making some profits.
So,2016 will be another loss making year at 80,000 unit sales projection(max).
S0 come 2017,suppliers again crying they have big families to feed,cannot pay staff salaries…then P1 will call the mus again…RM 1 Billion ‘softee loan ” again.
It is a vicious cycle,like what happened to MAS.
Worry about your sales first. Showroom empty, so free together with Sam Loo
You wanna buy jepunis overlord cars work hard lor
Holee schmucks! Persona2 sales r outselling all of toyota models combined! So u know what ur dupe said about competing sales volume equals brand quality, right?
How does it compare to Bezza?
So silent…
Still a decent figure despite lagging behind the Bezza with 25,000 booking and 10,000 units delivered.
Proton needs to get it right this time as their latest models carried the legacy of the volume-seller Persona 2007 version and the Saga 2008 version.
Segment wise Persona is not direct rival of Bezza
Quite a good response. Well done
Is it just me or anyone noted that the design for the wheels are just too small compared to the car body? Just odd looking otherwise its a good looking car indeed.
You are right. A set of 17 x 7 alloys will make the car look so much better .
Bro please remember there is a reason why the car is fitted with a smaller wheels.
It’s suppose to be an affordable car. By changing the wheels to a bigger one, U will change the dynamics & may upset the way the car drive.
Besides looking good with a bigger rims, it will also cost U higher in maintenance & the petrol bill will increase. A set of 17 inch wheels will cost U an extra 2k plus.
With the raining season coming, beware of aquaplaning when U drive a wider wheels. Drive safely bcos your life is precious.
1 weeks owner here, I sincerely recommended this car unless u got a 80k budget to buy city or vios. Upgraded from 8 years old persona se, the new persona evidenced the innovative improvements of the proton car to what a driver needs. Happy owner..loves my car.
If you drive the old auto persona, its probably an upgrade in the gearbox but if you drive the MT persona, its a downgrade.
In terms of safety, its definitely an upgrade even basic variant. But yeah, nothing beats stick shift, except for dual clutch with sport shift flappy pedals. Dinosar 4AT can godai
I have a BMW and changed to this Persona. I’m more happy than driving my BMW
I had test drive the car already, the power is not so good as what they claim to be, the NVH is okay for P1 but still have a lot room to improve. Couldn’t tested it’s fuel consumption…
Know wat, Proton and Perodua just a trash car, if u are smart wif don’t support BN, we can ignore this both trash car company and let it bankrupt
lol..haters…
How many of these 7,000 bookings are from private individual? What is the point if 60 to 70% booking come from government agencies? It is a policy that government agencies buy from Proton. If the booking is more coming from private individuals then Proton can boast of increased customer faith in their product.