Push a button, and get set to clear the gridlocked traffic ahead of you. It sounds like something that happens in cartoons, but this is a real, functioning Jeep Grand Cherokee that can drive over stopped traffic. It is however, a gimmick for a marketing campaign.
US telecommunications service provider Verizon commissioned Thinkmodo, a marketing agency to come up with the concept. The extra-tall riding Jeep was built by A2Zfx, a company specialising in the custom fabrication and manufacture of promotional vehicles.
It’s powered by a single Honda generator in the engine bay, which delivers electricity to the hydraulic pumps that power the steering, braking, drive, and of course, elevation.
Said to weigh a little under twice as much as the standard Jeep Grand Cherokee, the Hum Rider rolls on truck tyres in place of the standard set in order to support the added weight. At its full extension, the Hum Rider is nine feet tall with its track widths also extended, and in the video it appears to just clear a Ford Fiesta, Kia Rio sedan, and a Mazda 3 sedan.
The footage cuts away as the Hum Rider approaches the pick-up truck ahead – conveniently, perhaps? According to Mashable, Thinkmodo deployed assistants to stop bystanders from recording their own footage of the Hum Rider’s abilities.
Dear readers, what do you think of the Hum Rider’s concept?
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Perfect for kiasus.
Really ? I don’t feel wanting it though..
The car below needs to close one of the side mirror to allow this hum thingy goes through.
OMG…no need lah…let the kaki putus…ahahah
Phew! Luckily it is just a concept, which I hope won’t become a reality. Imagine how dangerous it can be. Overtaking from left and right is not enough, now want to overtake from on top. Bravo!
Imagine one bugger raise his car up and cruise through the traffic, then suddenly another bugger decides to raise his car too when the first car is above it. Then BOOM! more traffic jam for everybody.
kau ni banyak sangat tengok kartun.
Bro. Dia comment dia sendri pun kartun jugak.
I’m going to fit this to my Gen 2, and call it Gen 3
I would like 2 see your Gen-3 on our road one day john. The problem I can see here is NOT all car/SUV/MPV drive on a straight line bcos most drivers have their OWN mind when driving.
U can never see all 10 vehicles station/park on a Straight line hence it is NOT feasible in M’sia. Maybe in America or Europe. The video is only a DEMO. If just one car goes out of alignment, the video would have failed.
Nice! But is it legal?
Just waiting for it to come and OPEN THE DOOR!!!.. watch the world burn.. hahaha!
it’s ok what.. u can DIY for engine service.. no need hidraulic jack.. nak parking tmpt sesak pun ble ;)
When the Hum fall & it will given that many drivers are fed-up with traffic jam, then we all can sing the song – Humpty Dumpty sat on a Wall.
Boleh kena saman sebab potong Q dgn keadaan bahaya. Lepas tu kena pi pustakom utk chk kerata chrisis ada potong ke tidak.
Good for use in this bolehland during flood season.
The insurance for this raised very high as well :-)
Drive while laughing maniacally.Muahahaha….
This sucks if the car on top is leaking oil, pissing oil all over your car. Even if it doesn’t leak oil, all cars do expel air-cond water.
April fool is around the corner
How high lorry traffic ? Hum Rider Cant road in Malaysia
in asian we have kap cai…we no need this concept…buang masa saja!! kanan kiri bawah pun boleh…hahaa
So what was the marketing campaign?
I’d like to see them pull this for say fording a creek or a flooded street. Maybe something off-road.