2018 Audi A8 gets “touched” in new set of teasers

2018 Audi A8 gets “touched” in new set of teasers

If you are hoping for more teasers of the new 2018 Audi A8, you’re in luck. The Ingolstadt-based carmaker’s latest marketing effort involves blindfolding several German bloggers, and letting them have a good “feel” of the upcoming sedan.

These images from Auto-Natives and Smart & Heart allow us to get even more intimate with the new A8, ahead of its official debut at the Audi Summit on July 11 in Barcelona.

The car being felt up here is the long-wheelbase version of the A8, denoted by the ‘A8 L’ badging, and is reportedly the range-topping variant. Therefore, it comes fully loaded with plenty of equipment, including some that were previewed to us previously.

For instance, the A8’s relaxation seat with foot massage function is present here, which is controlled by what is now revealed to be a removable tablet mounted on the rear centre console. Also visible is the A8’s revamped dash, which now features a large touchscreen for the car’s MMI infotainment system.

The interesting steering wheel design has already been seen in an earlier preview, but the touch panel for the car’s climate control system is certainly something that hasn’t been seen until now. According to the bloggers that were present, the car is equipped with Bang & Olufsen audio system, sunroof and soft leather upholstery.

On the outside, we get a close-up of the A8’s chrome Singleframe grille and what appears to be Audi laser light headlamps (likely an option). Meanwhile, the taillights sport modern-looking graphics within them, and appear consistent with those found on a prototype, including the light bar that links the left and right units.

If you need a refresher on what Audi has revealed so far, the new A8 will come with an active suspension system, Audi AI autonomous driving system, 48-volt main electrical system and multi-material Audi Space Frame.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard's strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Jimmy on Jul 05, 2017 at 9:52 pm

    I have seen people complaining no sunroofs.

    I have yet to see people witholding purchases because of the presence of sunroofs.

    Black interior is not nice; why don’t you just paint the interior of your homes black colour to show your taste?

    And don’t bother to bring in A8 without L.

    Please give your boss more airbags than his driver.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Semi-Value (Member) on Jul 06, 2017 at 12:31 am

    yes yes yes…very impressive…but how does it function as a car? will it breakdown like all audi?

    Like or Dislike: Thumb up 4 Thumb down 1
    • YB Kunta Kinte on Jul 06, 2017 at 10:15 am

      Same DSG as VW but use different name. But same DNA as VW.

      So expect it to breakdown often and expect to find cheat devices too.

      Like or Dislike: Thumb up 0 Thumb down 1
      • New york on Jul 06, 2017 at 4:53 pm

        I heard YB Kunta Kinte has a car company. He is the CEO of this company. I heard Kunta car has a lot of complaints and breakdown.

        Like or Dislike: Thumb up 0 Thumb down 0
    • Owned Audi A4 since 2010, no major breakdown AT ALL. You know, maybe those breakdown Audi were bought recond and serviced their audi at some ahbeng shop. Thats why their audi breakdown all the times. Got money to buy audi, but so stingy to service at proper centre. And then complaint the car problematic. “Malaysian”

      Like or Dislike: Thumb up 13 Thumb down 5
  • arowana on Jul 06, 2017 at 8:33 am

    new Transporter movie coming soon?

    Like or Dislike: Thumb up 0 Thumb down 0
  • my england is bad on Jul 06, 2017 at 9:09 am

    Waiting for basher to say after this they play singkap-singkap with those cover. Oh wait this is overlord car so they dun persoaled

    Like or Dislike: Thumb up 2 Thumb down 0
  • Audi found way to do cheapo ads. Congrats

    Like or Dislike: Thumb up 0 Thumb down 0
 

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