Proton’s After Sales Service Competition 2018, which started on July 20, 2018, will soon see the top-three participants in Malaysia compete in the finals at the Centre for Instructor and Advanced Skill Training (CIAST) in Shah Alam. The event is scheduled to take place from September 27-30, 2018.

Proton’s director of After Sales Management, Azharuddin Abdullah said, “the competition will encourage our technicians to be more competitive, hence helping them to sharpen their skills. Ultimately, this helps to build the quality of aftersales services and take it to a higher level to be on par with global standards.”

During the qualifying event, participants were tested on their theoretical and practical abilities, where they were each given an engine overhaul task. They were required to dismantle and reassemble a Proton VVT engine within a three-hour time limit, during which their speed, accuracy and troubleshooting competencies were judged.

“Aftersales service personnel are the key to a great customer experience. We are continuously improving our aftersales service process. One of the initiatives we have taken is making proactive service appointments by calling our customers to make service appointments at their time of convenience,” added Azharuddin.

He also said, “exceptional aftersales service is the key to retain our existing customers as well as attracting new ones. When we provide good quality services to them, we are able to increase customer loyalty and benefit from them spreading the news via word-of-mouth. Technicians or mechanics play an important role in ensuring this happens.”

At the finals, six winners will be awarded cash prizes and a trip to Shanghai, China, where they will also visit Geely’s headquarters and research centre.