Jaguar Land Rover opens Advanced Product Creation Centre – sketch to showroom under one solar roof

Jaguar Land Rover opens Advanced Product Creation Centre – sketch to showroom under one solar roof

Jaguar Land Rover has opened the doors to new facilities at its Gaydon site in Warwickshire. Called the Advanced Product Creation Centre (APCC), it’s touted as one of UK’s most sustainable non-domestic buildings and the country’s largest automotive creation and development centre.

The APCC brings design, engineering and production purchasing under one roof for the first time in JLR’s history. The site is 4,000,000 m², the equivalent to almost 480 football fields. The new facility delivers more than 50,000 m² of additional “world-class innovative workspace” that has been designed to encourage collaboration throughout the entire vehicle development process – from sketch to showroom. It includes the new Jaguar design studio, co-locating Jaguar and Land Rover design for the first time.

Gaydon’s new offices are rated in the top 10% of most sustainable non-domestic buildings in the UK. Up to 20% of its energy will come from almost 3,000 m² of photovoltaic solar panels on the roof, and the remainder from 100% renewable sources. The same glazing technology as the Eden Project (in Cornwall, UK) has been used to bring natural light into the building wherever possible and make it more energy efficient.

Bringing the outside in, the company has created a natural environment in the expanded facility to promote the personal health, wellbeing and productivity of its employees. A natural landscape is at the heart of the site, creating an ecologically diverse area reusing 80,000 m³ of natural soil excavated during the construction process, the equivalent of 30 Olympic sized pools.

Gaydon, which is more famous as the home of Aston Martin, is actually home to almost 13,000 skilled engineers and designers who are developing the current and next generation JLR vehicles. The centre is also working on future autonomous, connected, electrified and shared mobility technologies that will enable the carmaker’s long-term, sustainable growth.

The Warwickshire site forms part of Jaguar Land Rover’s “Destination Zero” mission, which is an ambition to make societies safer and healthier, and the environment cleaner. The company’s focus is on achieving a future of zero emissions, zero accidents and zero congestion – across its facilities, and through its products and services.

The company says that it has already taken several steps towards Destination Zero, from the development of 3D printed ergonomic gloves and sensory steering wheels to upcycling domestic waste to create high quality materials for its vehicles.

Autonomous, connected, electrified and shared are auto industry buzzwords of today, and JLR uses those words to describe the future as well. The company has already successfully tested self-driving vehicles on inner-city roads and is working in collaboration with academia and leading tech companies to deliver innovation across future vehicles and services. The continuous running of a fleet of Jaguar I-Pace electric taxis in Munich gives insights and lessons to incorporate into the next generation of vehicles.

The Tata-owned company says that it’s on track to deliver its commitment to offer customers electrified options for all new Jaguar and Land Rover models from 2020. The company has confirmed plans to transform its Castle Bromwich facility into the UK’s “first premium electrified plant” where a range of new electrified vehicles will be manufactured, starting with the next-gen Jaguar XJ.

JLR’s most recent model unveiling is the new Land Rover Defender; it features mild hybrid tech from launch and a plug-in hybrid version will be introduced next year.

GALLERY: All-new Land Rover Defender

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Michael Gomez on Sep 27, 2019 at 5:55 pm

    This is heights of Hippocracy. You make a green building but your cars drink petrol like crazy with big cc engines and super high bhp engines.

    All their cars like Jaguar, Range Rover etc are all non green cars and pollute the environment to the max by drinking petrol like crazy

    Sounds like Proton doing fuel challenge and telling us Proton cars save petrol and save us money. We all know,
    Proton cars is just a constant money pit and king of depreciation and king of falling RV.

    Like or Dislike: Thumb up 16 Thumb down 5
    • Abdul Ghaffar on Sep 27, 2019 at 10:09 pm

      When Jaguar was run by Sisma, it went down the drain. All sleeping in opis. Just like Fiat and Torino Motors.

      I hope Jaguar UK open directly here. Even GLC Sime darby also sleeping

      Like or Dislike: Thumb up 1 Thumb down 2
      • Brian on Sep 28, 2019 at 10:56 am

        Jaguar open directly here? Jaguar got no money lah!
        https://paultan.org/2019/05/21/jaguar-land-rover-posts-3-6-billion-loss-for-2018/
        This must have caused by UK GLC sleeping ain’t it? lol

        Like or Dislike: Thumb up 6 Thumb down 1
        • 4bini on Sep 29, 2019 at 7:12 pm

          Proton always looking for bantuan kerajaan. Typical of that type. Never want to stand on their own two feet.

          Like or Dislike: Thumb up 0 Thumb down 1
          • Proton? Are you mad? What are you talking about Proton here? Pls read the title before you blabber incoherently again.

            Like or Dislike: Thumb up 1 Thumb down 0
    • Jeremy on Sep 27, 2019 at 10:39 pm

      Wow, Proton is now the same as luxury brand Jaguar and Range Rover. Kudos to Proton! You really step up the stage.

      Like or Dislike: Thumb up 24 Thumb down 31
      • Jeremy on Sep 28, 2019 at 11:11 am

        So proton is now as unreliable as those British brands? I’ll buy a Perodua then

        Well-loved. Like or Dislike: Thumb up 64 Thumb down 2
        • Jeremy on Sep 28, 2019 at 7:54 pm

          Really? You would want to sit in car with live grenades pointing at you waiting to explode any day like in Japanese cars? Give me unreliability any day, it’s just a minor inconvenience compared to losing my life.

          Like or Dislike: Thumb up 3 Thumb down 0
 

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