Proton is aiming to further grow is export business with multiple market introductions set to take place in the coming weeks through 2021. The national carmaker recently announced that exports grew 10.6% so far this year despite global restrictions put in place to curb the spread of Covid-19. It added that at the end of November 2020, the number of Proton vehicles exported had already exceeded the total from the year before.
“While local market leadership is one of our targets, it is equally vital for the Proton brand to build up its presence internationally, representing both the company and Malaysia. This was part of the 10-year plan that was devised at the beginning of our strategic partnership with Geely,” said Datuk Seri Syed Faisal Albar, chairman of Proton Holdings.
“However, parts of the export plans were affected by the Covid-19 pandemic as each country had different responses and restrictions. Still, thanks to our diligent work and the strong support of various government agencies, we are finally getting back on track,” he added.
According to Proton, its game plan includes the launch of the X50 in Brunei, which is set to be the first export market for the marque’s latest SUV. Virtual product launches for the Saga will also take place this month in Bangladesh, Egypt and Nepal, with the sedan also due to be locally assembled (CKD) and sold in Kenya and Pakistan.
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How about US and Europe?
U ok bro?
UK has strict regulations, while US only want V6 AWD or crazy high cc engines.
Wah wah wah, why all 3rd world country
3rd world country export to 3rd world country. Nothing strange there.
Well said bro
No compliance to emission and ncap regulation. Saga only 2 airbags, no ESC.
Campro engines were made to pass euro4. Now is euro6. Besides, proton image in Europe is not much. In US it has zero brand image.
A better way would be for to sell Saga as entry level Geely in China. I still remember the short period Youngman rebadged Gen2 and Persona as Europestar, almost 200k sold.
Sell saga in china? China people dont even want china brand if given a choice.
Majority of cars sold in China is by Chinese brands and they do have a choices there. Much more choices.
These export markets obviously 3rd world country ie bangladesh, pakistan, malaysia…
Malaysia was once a developing country even surpassed the GDP of South Korea, Thailand , China and Taiwan previously hence elevating forward to Wawasan 2020 ( developed status).
Because of heavy politicking and unscrupulous self interest politicians that were previously in POWER had brought Malaysia from a Developing Status down to a Third world country. If Heavy politicking still persist without having much contribution to the country and to the people who voted them, Malaysia may even fall further down the rank from a Third world status into a Forth World status.
Then Malaysia will soon join Zimbabwe, kenya, Utopia, Somali as the most advanced forth world country in the world.
Time for Malaysian to wake up and get rid of those self interest non contribution politicians that are bringing Malaysia status quo down as each day passes.
Inb4 My pipu mudah lupa 1Mdb so aq rilek aje,
Lucky we got rid of those politicians back in March 2020. Now with good government taking care of rakyat, we can forge ahead.
You have to accept that there is a shortage of local talents. To enter the world-class threshold requires learning, thinking and innovation.
US prefers big trucks with fuel guzzling engines that Proton doesn’t have, and EU countries are seeing a downturn in car ownership with more people opting not to buy cars, basically a sunset market. Proton would do better to focus on untapped markets like East Asia and Africa as they are doing.
Lol Proton engine also fuel guzzlers so its perfect for US market.
Which Proton engine is fuel guzzler?
” fuel guzzlers” Which ones? The Mitsubishi ones?
Daihatsu also closed shop Europe that’s how they end up here 3rd world become King lol
Yes, if taking last year 20 units. This year 22 units that’s already 10% increase. Where’s the figure?
Syukurla after 36year proton alr increase 22units.
10% increase tetap 10% sedara. Slow2 la management baru ni
Proton exported a total of 1,635 cars between June 2018 and August 2019.
Proton aiming to export 4,000 units in 2020.
Let’s talk strategy now. Increase sales by exporting to obscure places where the populace prioritize price over quality (but setting up new markets are costly too) . Then get enough sales to pay for further R&D. Like putting the cart before the horse! Get your product reasonably good and keep costs down, for sure it will sell anywhere
Somalia, Libya, Iraq, Ivory Coast, DR Congo, Ethiopia, Sierra Leone…. lots of room..
Kodiang, Kubang Kerian, Kuala Gula too…
You forgot North Korea, Syria, Tigray, South Sudan
Bila nak masuk ASEAN nya … what a waste of connection … connect betul
Bila nak masuk … must have strong cotact… connect br betul
This company has great potential to compete in the market of Pakistan.A look of it will be impressive one and generally the company should include its fleet the car of 660 and 1000 cc for the access of general public etc.
Do people realise Malaysia is the only Muslim country that has its own automotive brands? Scoff if you must but that’s an advantage to be exploited. Selling cars in countries like Kenya also helps them develop their own auto industry. Did you know most African markets are just a dumping ground for old cars? With the Saga being CKD it kick starts car production in the country. Pakistan is a more advanced market but when the X70 is locally assembled there it will be one of the most advanced cars to be built in the country. A return to ASEAN will be the next step but yes it will be tough to make a big splash again in Thailand and Indonesia while Philippines will remain as a Geely market. Still, it’s progress and if the world returns to normal soon that progress will be faster…
Who cares if it is through world or first world. If there is money to be made ie the economies of scale can be applied, proceed!
Who cares if it is third world or first world. If there is money to be made ie the economies of scale can be applied, proceed!