Last month, Peugeot unveiled a new logo and brand identity. Not just a small tweak of its signature lion, it’s a major revamp that sees the badge feature only the beast’s head, and the new logo looks like a modern version of the 1960s edition. Peugeot’s 11th logo since 1850, the image change is inline with the company’s move upmarket towards becoming a “high-end generalist”.
The French carmaker says that its new brand identity will initially be rolled out in the brand’s communications material as well as dealerships, with around 20 flagship outlets worldwide to wear the new identity by the end of this month, and 1,500 dealerships to adopt it by the end of 2021. All dealer locations worldwide will be completely rebranded by 2023.
Peugeot Malaysia has already transitioned to the new logo and CI, which can be seen on its official website and social media pages. The new image comes at a perfect time for Peugeot in Malaysia.
If you haven’t already heard, the brand – which has a long history in Malaysia – is under new stewardship in our market, with Berjaya Auto Alliance Sdn Bhd (BAASB) taking over from long-time distributors Naza late last year. BAASB is a joint venture between Berjaya Corp and Bermaz Auto – the conglomerate holds 51% stake, while the folks behind Mazda in Malaysia have 20% interest. A new look for a new era in Malaysia then.
“We aim to continuously revolutionise the customer experience together with our new partner, BAASB and underscore our commitment to our customers through excellent sales and after-sales service,” said Groupe PSA senior VP for Southeast Asia Laurence Noel in the December 1, 2020 announcement.
It was also reiterated that Malaysia will remain as the brand’s export hub for the ASEAN region – PSA’s base is in Gurun, Kedah. New products are being planned, starting with the second-generation Peugeot 2008, which has been already spotted testing locally. The new brand guardian has also promised a “5+5 year warranty” to sooth after-sales worries. The next-gen 308 will be the first model to wear the new badge. What do you think of this new look?
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Same as Proton?
It can be either way for Peugoet.. if sales increase and customer retention rate goes up high together with better resale value, it shows Naza didnt have what it takes to do automotive business. It had the wrong ppl in the management and poor plannings executed.
On the other hand.. if things go south again.. it will say something else about the brand in Malaysia.
Not true at all. NAZA did superb sales Ferrari, Maserati, Ducati, Harley-Davidson …
That 4 brands are in high demand. Any TDH can sell if got stock.
Macam Proton tapi bukan.
With DRB holding 51%, crucial now for Proton to make the backdoor masterstroke move. and joined with Peugeot… to ever greater dominance. The new 508, 308 hatch & 3008 FL waiting to be unleashed, Brutal blockbuster!
Too slow. Proton is moving onto their 3rd model release for this year and Pug Msia are still working around their 1st car after Gurun takeover?! A silver lining Proton didn’t went with them.
Go to europe than to see how aggresive is Peugoet while Geely and Proton both pretty much non existence.
Come to asia than to see how aggresive is Geely & Proton while Pug both pretty much non existence.
Ah about tiiime, Peugeot Malaysia’s FB has been removed for some time since the takeover I believe, good to know they’re back
Look like the Merlion at Spore
man.. at a first glance i thought it was a proton logo
Where can I buy the new Peugeot badge from.
I surveyed all the SUV and find not only 5008 has the good look but the stunning I cockpit which have not seen in any cars.
better invest in indonesia peugeot sales start growing