SPIED: New Peugeot 2008 SUV, first model by Berjaya?

SPIED: New Peugeot 2008 SUV, first model by Berjaya?

Click to enlarge

The second-generation Peugeot 2008 has been spotted testing in Malaysia again, this time by reader Shafiq Rosli in Glenmarie, Selangor. Last month, a similar-looking SUV, also in Elixir Red, was snapped at a petrol station in Gurun, Kedah. Gurun is of course where CKD locally assembled Peugeots are put together.

This test mule show off the new 2008’s prominent triangular surfaces on the profile. This second-gen compact SUV that surfaced in mid-2019 has more conventional and dynamic proportions compared to the original 2008, pairing sharp lines with a big new grille and long LED “fangs” in front, just like the latest 208. Also like the supermini, the 2008’s rear lamps are with a Peugeot-scripted black bridge, with the lion sitting below it.

This unit appears to be a GT-Line car, as it has very obvious twin trapezoidal-shaped exhaust tips. However, Peugeot might be evaluating suspension tune for our (appalling) road conditions, judging by those high-profile tyres. It could be powered by a 1.2 litre PureTech three-cylinder turbo engine.

SPIED: New Peugeot 2008 SUV, first model by Berjaya?

Click to enlarge

Since the last spotting of the 2008, much has changed for the French brand in Malaysia. Distributor Naza is no longer in the picture, replaced by Berjaya Auto Alliance, a joint venture between Berjaya Corporation and Bermaz Auto, which hold 51% and 20% stakes respectively. Bermaz, the name synonymous with Mazda in Malaysia, is no longer a Berjaya company after a management buyout in 2016.

The new 2008 is clearly part of Peugeot and Berjaya’s plans. “It is our plan in the near future to introduce our global successes such as the all new Peugeot 2008 in Malaysia. Further to that, we aim to continuously revolutionise the customer experience together with our new partner, and underscore our commitment to our customers through excellent sales and after-sales service. Groupe PSA has made Malaysia its export hub for the region,” said Laurence Noel, Groupe PSA senior VP for South East Asia, in the December 1 new distributor announcement.

It has been reported that the new partnership will offer a “5+5 year warranty” on new Peugeot vehicles. This presumably consists of a five-year factory warranty and either an additional five-year powertrain warranty or a five-year extended warranty underwritten by an insurer, resulting in 10 years of total coverage. Also promised is a quick service turnaround. With these measures in place, Berjaya is targeting annual sales of 4,000 vehicles, up from just 947 units in the first 10 months of 2020.

GALLERY: Second-generation Peugeot 2008

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Clarkson on Dec 09, 2020 at 1:37 pm

    Syabas Berjaya Auto!! Instant impact with the New CKD Peugeot 2008. Saved hundreds of millions of ringgit of Customs Duty…. incoming much cheaper Pug 2008 for all Malaysians soon, than current priced $100,671.

    Like or Dislike: Thumb up 17 Thumb down 0
  • water boiling still?

    Like or Dislike: Thumb up 6 Thumb down 5
    • awg1031 on Dec 09, 2020 at 2:45 pm

      Pug2008 only RM 100k VS Proton x50. Krik krik

      Like or Dislike: Thumb up 10 Thumb down 3
      • FudgeMeSideways on Dec 09, 2020 at 3:11 pm

        Everyday kena smoke by x50 although same price. Aircond break down within 1st yr ownership. Pug 208 owner here.

        Like or Dislike: Thumb up 10 Thumb down 14
        • Tupakamaru on Dec 09, 2020 at 6:08 pm

          Woooowww, are you talking about new 2008 or your lame 1.6 n/a Pug 208? I wonder…..

          Like or Dislike: Thumb up 1 Thumb down 4
          • FudgeMeSideways on Dec 11, 2020 at 11:57 am

            New 2008 old 208 still gonna get smoked by x50.

            Like or Dislike: Thumb up 1 Thumb down 3
        • 1st yr ownership. Warranty cover so no prob,

          Like or Dislike: Thumb up 3 Thumb down 6
  • Peugeot 208 neXt on Dec 09, 2020 at 2:20 pm

    Congratulations to Berjaya Group.
    Wish to see a Full ADAS, AEB

    B-SUV Game Changer, futuristic interior by Peugeot.
    100 liter larger carboot, decent to rival X50 RM 103k 10s to 100.
    Continental Vs China Ride.

    Kona Turbo is D.o.A, killed by X50 already

    In fact, current price previous gen Pug2008 only RM 100k

    Like or Dislike: Thumb up 12 Thumb down 12
    • Cypher on Dec 09, 2020 at 4:17 pm

      Don’t forget the Kia Seltos bro… D.O.A till now haven’t launched. Instant kill by X50.

      Hoping that this 2008 doesn’t go beyond 110k.

      Like or Dislike: Thumb up 4 Thumb down 0
    • Mycra on Dec 10, 2020 at 8:55 am

      Don’t forget the D.O.A. Kia Seltos as well, which has not launched till now thanks to the b-segment killer X50.

      Can’t wait for the stunning Pug 2008 to finally launch here, now that it’s under new management.

      Like or Dislike: Thumb up 2 Thumb down 0
  • Chow Wei Zhen on Dec 09, 2020 at 2:27 pm

    Looking forward to being this beauty design

    Like or Dislike: Thumb up 8 Thumb down 1
  • suomynona on Dec 09, 2020 at 3:07 pm

    Came to see the spyshot of this boi, let’s see if the price & features will make us stay ✌

    Like or Dislike: Thumb up 0 Thumb down 0
  • Sick & Tired on Dec 09, 2020 at 5:33 pm

    Seriously good looking car. Hopefully they can price it around rm110k.

    Like or Dislike: Thumb up 4 Thumb down 1
  • Agree Naza was hopeless and the government policies and taxes for this brand and few other brands but we must also blame the support from the Peugeot HQ.

    A couple of ex Peugeot owners gone through bad experiences with Peugeot 408, 308 & 508 (all previous generation). Due to the multiples issues with engine, gearbox and all other Peugeot common issues and on top of the warranty issues (manufacturer warranty & screwed up insurance warranty), Peugeot service centre and Naza pushed to avoid for warranty claim and was pushed until tribunal and got them to rectify the issues found all all those models mentioned. No doubt they did after Tribunal’s decision but the quality of the car’s condition and ride after repairing is far from how we felt of driving those cars when we bought or when we had before all those problem occurred.

    We just regretted of buying this brand and hope for the best for future buyers with new distributors.

    Whatever warranty polices can it be but it should be able to be claim easily and also the service should be improved. Technical staffs are extremely poor as well as service advisors are incompetent.

    They need to revamp the whole damn thing or screw up like how Berjaya screw up Skoda in the past.

    Don’t get fooled by the warranty policies and don’t get screwed by the salesperson’s sweet talk etc.

    Beware and read each and every terms and conditions before purchasing Peugeot.

    Like or Dislike: Thumb up 8 Thumb down 0
  • Jonn Dol on Dec 09, 2020 at 8:30 pm

    Even with all the SUV craze these days, Berjaya must also consider to bring in the fabulous & headturning 508! Sedan still sells!

    Like or Dislike: Thumb up 6 Thumb down 3
  • looks like that tyre rim is smaller size version

    Like or Dislike: Thumb up 0 Thumb down 0
  • sam123 on Dec 10, 2020 at 8:30 am

    remember bring the new 208 also

    Like or Dislike: Thumb up 1 Thumb down 0
  • 25yrsOld on Dec 10, 2020 at 8:44 am

    Compact SUV Flagship, French Kiss

    Like or Dislike: Thumb up 0 Thumb down 0
  • Chong KL on Dec 10, 2020 at 12:04 pm

    if CKD price below RM110k and with 5+5 yrs warranty, I believe 2008 can compete with others. But of course, the volume will not be high compared to those jap cars.

    Peugeot really produced nice car. I am still keeping my 308THP (6speed). I can accept the maintenance of wear and tear parts. First, we need to get a competence workshop where I am enjoying now. Do not simple believe the recommendation from car clubs. I tried both before. Either it is chopping you or they are not really competent. For those want cheap maintenance, go to jap car and national car.

    Like or Dislike: Thumb up 1 Thumb down 0
    • Sparcov on Dec 10, 2020 at 1:17 pm

      Peugeot 308 & Peugeot 508 always in Top 10 most stolen vehicles in Malaysia …

      Like or Dislike: Thumb up 2 Thumb down 1
 

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