Honda Malaysia announces Madoka Chujo as its new managing director and CEO, replaces Toichi Ishiyama

Honda Malaysia announces Madoka Chujo as its new managing director and CEO, replaces Toichi Ishiyama

Honda Malaysia has named Madoka Chujo as its new managing director and chief executive officer. She replaces Toichi Ishiyama, who was in the role for three and a half years. Chujo officially assumed office in Malaysia on April 1. Prior to this, she was the vice-president at Honda Canada, having strategised the company’s sales and marketing for that market since 2019.

Chujo started her career in Honda 23 years ago in 1997, and has since held various roles in Japan, China, Spain and Canada. Her area of expertise is sales strategy, honed during her various stints in the countries she has served in, and she is looking forward to putting that experience to good use in continuing to drive Honda Malaysia forward.

“Malaysia is indeed an important market in the Asia and Oceania region with Honda Malaysia achieving various significant sales milestones and have become one of the leading automotive brands in the country,” she said.

“I am looking forward and excited for my first assignment as the MD and CEO of Honda Malaysia, and at the same time I am also eager to explore Malaysia, as the country is unique and a melting pot of diverse cultures and people, with enormous potential and of course a fast-paced work environment,” she added.

During Ishiyama’s tenure, the company introduced a host of models, including the FK8 Honda Civic Type R, fifth-generation City, the latter including a world premiere in the form of the City RS e:HEV. His achievements include steering the company to the milestones of 900,000 sales in 2019 and reaching the one millionth sales unit mark in March this year.

Under his watch, the company maintained its position as the No. 1 non-national car brand for the sixth consecutive year in 2020, despite the impact from the Covid-19 pandemic. Ishiyama has headed back to Japan to assume a new role in Business Automobile, Business Strategy Division at Honda in Japan.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Crv 1.5L CVT on Apr 09, 2021 at 1:37 pm

    Congratulations to MadokaChujo

    Pls bring in Honda 1.0L 3cyl turbo Honda City, HR-V
    Insyaalah cheaper than the dinosaur 1.5L dohc/1.8L sohc

    Like or Dislike: Thumb up 14 Thumb down 20
    • Honda New CEO on Apr 09, 2021 at 4:45 pm

      Dear Madoka Chujo, congrats to you for becoming new CEO, hope that aftersales service and quality will improve soon, don’t be like what previous CEO is doing. And also hope that new management should replaced the old ones under previous CEO asap and also recommend to bring NA Engines/Hybrid to Malaysia instead of using turbo engines. And also do like what Toyota has did in order to prevent losing sales don’t be like what previous CEO and arrogant management under previous CEO are doing which is a big failure because of aftersales service and quality and don’t be like what P1 is doing now, go to service center but taking long time to deliver spare parts. Learn from the mistake. Be like what Toyota/P2 is doing

      Like or Dislike: Thumb up 23 Thumb down 7
      • Norlia on Apr 10, 2021 at 1:39 pm

        Be like what Toyota/P2 is doing?
        I hope to dear god not. Honda has bad enough reputation for inferior parts quality, they don’t need to be piled on with dangerous fuel pump malfunctions. Thank god I have a proton, no major issues and let’s keep Honda that way so I can be assured when I will switch over to them.

        Like or Dislike: Thumb up 0 Thumb down 1
        • Honda New CEO on Apr 12, 2021 at 4:29 pm

          Yes. of course be like what Toyota/P2 is doing which I’m talking about this country based on quality and aftersales service. But every japanese car gets same brand of fuel pump from their own country and export to all around the world. And if you talk about inferior parts quality, it all depends on production workers/assembly workers whether they have checked properly before delivering to their cars.

          Like or Dislike: Thumb up 0 Thumb down 0
  • Silthice on Apr 09, 2021 at 1:40 pm

    Let’s bring in Honda Ridgeline, WR-V and other MPV as Toyota become really aggressive in 2021…

    Like or Dislike: Thumb up 6 Thumb down 5
  • YB Albert on Apr 09, 2021 at 1:56 pm

    Honda malaysia lately has been losing some steam in terms of slowing sales.
    Well,with the arrival of this “sales specialist”,the other non national Japanese brands will be in for a fierce competition .Proton’s X50 and X70 will also see increased competition.
    So,bring it on…car buyers welcome more competition among the auto industry players..hopefully translating into more rebates and sweeteners,knowing the tax holidays may end soon.

    Like or Dislike: Thumb up 7 Thumb down 1
    • lilytan on Apr 09, 2021 at 3:41 pm

      How did honda became no 1 non national auto in msia? Value for money cars. Honda is the first japanese maker to offer features like ESC, 6 airbags and CVT when the likes of toyota stubbornly offered 2 airbags and 4 speed auto. But the game have change now. The new city vs vios, vios is more value for money cos the RS is a bit pricey. Same goes to HRV vs corolla cross, x50 n x70. So the next HRV n city hatch must offer more and cost less to keep your market share.

      Like or Dislike: Thumb up 19 Thumb down 0
  • ThePolygon on Apr 09, 2021 at 2:04 pm

    S660 and Honda-e to spice up the market.

    Like or Dislike: Thumb up 4 Thumb down 4
  • Honda Fan on Apr 09, 2021 at 3:11 pm

    Should streamline the line up and spec them right. BSM/RCTA/AEB/RDW should be standard across the model range esp in their top spec while 360 cam, 8 inch plus monitor with apple/android car play should also be standard across the range. Then the premium variants should add LDM and other active safety correction features. Powered driver seat is a must for all top range model as well as all auto powered windows, auto folder mirrors, remote start and so on. Plus for all premium variants should have memory seats, sunroof, premium audio and perhaps one of the most important aspect is proper sound deadening throughout the range so they dont just only look premium but sounds premium as well.

    Like or Dislike: Thumb up 2 Thumb down 1
    • Honda New CEO on Apr 09, 2021 at 4:50 pm

      The most important is to bring NA Engines/Hybrid and aftersales service/quality should be improve better. Don’t be like what P1 has did now. Follow what Toyota/P2 did

      Like or Dislike: Thumb up 6 Thumb down 2
  • Ex VGM staff on Apr 09, 2021 at 3:12 pm

    2019 honda malaysia sold 100k cars.. toyota 60k.

    2020 honda malaysia sold 60k cars.
    Toyota 60k.

    It will be steep learning process for the new CEO.

    Like or Dislike: Thumb up 1 Thumb down 1
  • 7 seater CRV??? on Apr 09, 2021 at 3:19 pm

    Hope the new CEO of Honda Malaysia is open to ideas of bringing the 7 seater CRV Turbo to Malaysia…unlike yhe previous boss….:)

    Like or Dislike: Thumb up 7 Thumb down 1
  • Ben Yap on Apr 09, 2021 at 3:28 pm

    Bravo to Honda from moving away from tradition! Women can now hold senior positions and given a chance to lead an organization.

    Like or Dislike: Thumb up 5 Thumb down 3
    • Rakyat Malaysia on Apr 10, 2021 at 1:41 pm

      They learnt from our women holding senior positions
      https://paultan.org/2021/03/26/maa-says-new-formula-to-speed-up-vehicle-pricing-approval-from-the-government-currently-in-the-works/

      Like or Dislike: Thumb up 0 Thumb down 0
  • it’s a great news&decision to step forwards for choosing a female as CEO, especially in Japanese culture which priority is mostly male.

    Like or Dislike: Thumb up 7 Thumb down 0
  • Wishful thinking: Mandoka, use your magic to improve QC for all Honda cars from Melaka!

    Like or Dislike: Thumb up 9 Thumb down 0
  • David on Apr 09, 2021 at 8:17 pm

    Honda.. Why blind monitoring sys only on left side. What about right

    Like or Dislike: Thumb up 2 Thumb down 0
  • Improve QC and aftersales service first then talk about sales.

    Like or Dislike: Thumb up 9 Thumb down 0
  • Mr Kevin. K. L. C. on Apr 10, 2021 at 4:54 am

    Welcome to Malaysia.
    and can please look into pricing on maintenance parts.

    Like or Dislike: Thumb up 1 Thumb down 1
  • kanazai2001 on Apr 10, 2021 at 9:10 am

    Madoka Chujo san… please ckd the city 6MT hatch in MY…

    Like or Dislike: Thumb up 0 Thumb down 1
  • Ollie on Apr 10, 2021 at 11:12 am

    Which companies in Malaysia still think we are primitive imbeciles who can’t be trusted to run a business? Digi and many multinationals have local CEO. But gonna thinks we just ain’t good enough. Well I’m never giving my money to these companies

    Like or Dislike: Thumb up 0 Thumb down 0
  • Please Madoka,improve quality on Honda Melaka Plant.You are woman,and we know woman has better thinking and more perfect in job than man.Hmmmm…

    Like or Dislike: Thumb up 0 Thumb down 0
  • Honda CRV on Apr 11, 2021 at 10:45 am

    I own an imported CR-V and Honda Malaysia refuse to provide after sales service to my car and instructed their dealers as well. The reason given was my car is from Honda Japan and not from Honda Malaysia. Period! I tried to complain to the previous CEO but to no avail. I hope the new CEO is less arrogant and please explain why Honda Malaysia refuse to provide after sales service to Honda Japan?

    Like or Dislike: Thumb up 1 Thumb down 0
  • Lim EJ on Apr 11, 2021 at 11:18 am

    First of all, would like to congrats you became new CEO Honda in Malaysia. I hope you can immediate to improve the car service. My car brake having issue for two years and Honda still not able to solve this problem for me until today. Really disappointed

    Like or Dislike: Thumb up 0 Thumb down 0
  • Peter on Apr 19, 2021 at 10:46 pm

    Honda Nightmare

    Like or Dislike: Thumb up 0 Thumb down 0
 

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