Proton sold 14,351 units in June to make it 77,321 units in the first half of the year, which is the carmaker’s best first half cumulative sales result since 2012. Year-on-year, H1 sales is 28.6% up and “outpacing total sales growth for the industry by more than three times,” Proton says. Note that Proton includes exports in its sales figures.
Proton says that based on June 2023’s estimated total industry volume (TIV) of 61,900 units, it has 23.2% market share. The company claims 21.3% year-to-date (YTD) market share for H1 2023, which is 3.2% higher than the corresponding period in 2022. Proton says that this is the highest growth figure amongst the top five brands in Malaysia’s auto market.
The carmaker is claiming leadership in five segments for June. The Saga came on top in the duel with Perodua’s Bezza last month with 6,111 units. YTD, they’ve sold 33,325 units, which is the evergreen model’s best performance since 2012. 1,082 units of the new X90 were delivered in June, the highest for D-segment SUVs.
The Persona is another segment sales leader – with 2,254 units sold last month, it also tops the YTD B-segment sedan chart, although it must be said that the Persona is the most affordable and sole national model in the size class. Sales is up 79.4% despite the introduction of newer and more expensive rivals from other brands, P1 says.
Another segment leader in sales is the X50. The B-segment SUV found 2,449 new homes in June and YTD sales of 17,562 units is 9.9% higher than the same period in 2022. Finally, the Exora is unchallenged in the C-segment MPV market – 368 units were sold in June. Non leaders but significant contributors include the Iriz (842 units in June) and the X70 (1,245 units in June).
“Proton’s performance in the first half of 2023 is noteworthy as we achieved our best start to a year since 2012 and are also on track for fifth consecutive year of sales growth. The numbers show demand for our products remain strong despite projections of a reduction in liquidity for consumers, and this is proven by our growth rate outpacing the overall market by over three times,” said Roslan Abdullah, CEO of Proton Edar.
“It also shows that our strategy of offering high quality products with connectivity technology at varying price points allows us to cover a large portion of Malaysian car buyers,” he added.
Roslan, who is also Proton’s deputy CEO, is bullish on the company’s prospects for 2H 2023. “For the second half of the year, Proton is confident we have the products and promotional strategies in place to continue our growth trajectory. We will also execute our plans to update our range, launch our entry into the Malaysian EV market with Pro-Net and further improve the quality of our products via investments announced this year to improve our production capabilities,” he said.
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The figure includes exported units.
Finally now can remove the protective car excise duties taxes since Proton can compete globally already.
Perodua, oops, Daihatsu M Bhd kata taboleh nanti dorang akan mati dan you takkan dapat cheap death trap coffin Axia E lagi.
“since 2012” means since proton came out with their own designs and not rebadged japanese cars.
and now they making money by rebadging Geely, and under new management.
summary: Proton tak boleh pakai.
By your logic, Perodua on the other hand, lagi tak boleh pakai because they only rebadge Daihatsu & Toyota cars from the 1990’s, since the birth of the company.
YES, both P1 & P1 tak boleh pakai.
better close both or sold off.
I support this idea! we don’t need national car brands especially when they are still crap after how many years already. singapore don’t have their own and are doing fine. proton used to be on same level with kia/hyundai in 90s look where they are now
yes Bob, Kia/Hyundai used to be unreliable, but TODAY those 2 brands are highly sought after!
Glad to see that the Saga, Proton’s homegrown model, is still leading the pack.
Despite being the 51% shareholder, DRB-Hicom allows the Proton rebadging of Geely models because of the terms & conditions of their agreement with Geely although the latter is the 49% shareholder.
As for Perodua, note that the Bezza is the only model which does not have a direct Daihatsu or even Toyota version, although the Bezza sedan chassis is based on the old Axia’s and that it also runs on the old Axia’s mechanicals. This appears to be a step for Perodua to develop its own models in the future.
Without Geely,DRB’s P1 already insolvent,bankrupt,kaput.
Even if Geely gets 40-45% share ownership,they still can TALK BIG,cos they have the engines n newer platforms.
In the final analysis,Geely is still calling the shots.
Up to date..there isnt a replacement for the campro engine.Every damn engine n platform is China sourced.
https://paultan.org/2023/06/02/geely-transfers-proton-shares-to-another-subsidiary-to-reduce-connected-transactions-what-is-this-about/
The question is how much bigger Geely can talk & how much further they can call the shots before national pride kicks in at DRB-Hicom with backing from the Malaysian government.
todak you seem to syok sendiri and think that people actually care about Malaysia’s Proton or the malaysian market in general. To oversea 1st-world countries, malaysia is atiny, insignificant country. THe only good it does is provide cheap labour (eg. operator kilang). The sole reason Geely even considered buying Proton, a useless carmaker, is to get LOTUS.
@since 2012
Although you have made it clear about your low opinion of Malaysia, you seem to syok sendiri by spending your seemingly precious time to surf over the internet to this Malaysian website & post comments.
Way to go Proton !!!!!
X90 D segment namba one
Kudos to X90 buyers, really knows CHINA high quality and cheap product
tentulah CHINA better. Takkan nak beli yang buatan tempatan, lagi sampah
Saga outsell bezza !!??
SAGA kicks A segment King Perodua of 2 decades butt to become the new King
14km/litre
Baru tau ke. Haha! tau takpe
For june 2023 only after hilang like PREVE
Bezza not reliable as people think lorr
They give cheapo Steering rack and gearbox that easily Kong. Note: they’re using Daihatsu gearboxes made in Malaysia that aren’t reliable. Kualiti Cap ayam. See FB car groups they complain a lot of gearbox Kong cases. Axia, myvi, bezza, aruz. Ativa’s D- CVT cannot even Naik Genting. Better buy saga than bezza as they’re reliable and have minor problems unlike bezza sampan Milo tin giving major problems.
so who the highest c segment now
Ativava
Who’s the leader in the C-segment SUV now? Is it the Corolla Cross?
Amik alih oh Tofuland, support kuat dari SjkC agak nya