Proton eMas EV to be unveiled this Friday – rebadged Geely Galaxy E5 SUV confirmed as first model

Proton eMas EV to be unveiled this Friday – rebadged Geely Galaxy E5 SUV confirmed as first model

This just in – Proton has released a teaser of its first electric vehicle, branded eMas (stylised e.MAS), which it will reveal in just three days (Friday, August 2)! This is a huge surprise, as we only expected the car to be launched in December, as per what the national carmaker has previously promised.

We’ve known that the car – tipped to be called the eMas7 or eMas E7 – will be based on the new Geely Galaxy E5 for a while now, but this image is the first time Proton has officially confirmed it. The SUV silhouette is clearly visible, but it’s the rising window line aft of the C-pillars that definitively ties it to the E5.

This means the new EV will utilise the E5’s Global Intelligent New Energy Architecture (GEA) and its tech, including a 10.25-inch digital instrument display and 15.4-inch infotainment touchscreen. The Geely version is also offered with an in-house 16-speaker, 1,000-watt Flyme Sound system (including headrest speakers), but it’s unclear if Proton’s car will have it.

Proton eMas EV to be unveiled this Friday – rebadged Geely Galaxy E5 SUV confirmed as first model

Proton eMas E7 render

Also expected to be shared with the E5 are the mechanicals. That car is offered in China with a single electric motor at the front, producing 218 PS (160 kW) and 320 Nm of torque. A choice of two lithium iron phosphate (LFP) batteries – 49.52 and 60.22 kWh – deliver a CLTC-rated range of 440 and 530 km respectively, although you can expect the real-world figures to be much shorter.

As for pricing, the E5 is priced between 123,000 yuan (RM78,300) and 157,000 yuan (RM100,100). Expect the Malaysian version to retail slightly higher, given that the same has happened to Proton’s other models.

The SUV is not the only model set to be introduced under the eMas banner – Proton has previously teased another sedan and SUV/hatchback, which we are expecting to be an S70 Hybrid and a rebadged Geometry Xingyuan.

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • john lee on Jul 30, 2024 at 9:25 pm

    Friday is 2nd August my friend

    Like or Dislike: Thumb up 1 Thumb down 1
  • But why on Jul 30, 2024 at 9:33 pm

    Wow, another rebadged car with a higher price tag than the donor model, impressive (clap clap) (monotonous voice)

    Like or Dislike: Thumb up 3 Thumb down 5
  • Penguin on Jul 30, 2024 at 9:50 pm

    proton is really bad at naming scheme

    Like or Dislike: Thumb up 2 Thumb down 3
  • kckfen on Jul 30, 2024 at 9:50 pm

    “July 2” ? Typo kot suppose to be August 2 is it?

    Like or Dislike: Thumb up 1 Thumb down 0
  • LKF72 on Jul 30, 2024 at 10:15 pm

    this Friday is 2 Aug not 2 July

    Like or Dislike: Thumb up 0 Thumb down 0
  • It supposed to be August 2nd Friday, not July

    Like or Dislike: Thumb up 2 Thumb down 0
  • Correction, August 2, not July 2.

    Like or Dislike: Thumb up 3 Thumb down 0
  • PRABU on Jul 31, 2024 at 1:23 am

    No..I have not renewed my car insurance snd road tax yet

    Like or Dislike: Thumb up 2 Thumb down 1
  • U mean august 2 right?

    Like or Dislike: Thumb up 2 Thumb down 0
  • Peter Ponnudurai on Jul 31, 2024 at 4:33 am

    The correct date should be August 2,Friday. Not July 2,Friday. Please correct the date on the article

    Like or Dislike: Thumb up 2 Thumb down 0
  • Tracks on Jul 31, 2024 at 6:56 am

    There is a typo error for the launched date. Should be August 2 instead of July 2.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Good price pls on Jul 31, 2024 at 6:59 am

    Rm60k I will buy

    Like or Dislike: Thumb up 17 Thumb down 6
  • “which it will reveal in just three days (Friday, July 2)!”, you mean August 2.

    Like or Dislike: Thumb up 3 Thumb down 0
  • Yeo KH on Jul 31, 2024 at 7:43 am

    it should be (Friday, August 2) not July 2

    Like or Dislike: Thumb up 2 Thumb down 0
  • ThePolygon on Jul 31, 2024 at 7:50 am

    You meant August 2nd instead of July 2nd?

    Like or Dislike: Thumb up 3 Thumb down 0
  • UNker on Jul 31, 2024 at 8:06 am

    This must be tough one for Proton, EV’s doesn’t have a grille…how to implement Grille Engineering Program?

    #tukarbadgejelah

    Like or Dislike: Thumb up 19 Thumb down 22
  • hasif on Jul 31, 2024 at 8:22 am

    I noticed a typo error in the date – Friday (2 July), should be August 2nd?

    Like or Dislike: Thumb up 3 Thumb down 0
  • P.eMas on Jul 31, 2024 at 8:49 am

    im confused, isnt this the same model with the Aegis battery ? is there speculation that the Aegis will be launched with this model ? or maybe they test market first? if priced correctly you could see an Atto 3 competitor priced much lower. also intersting to see if this will be CKD-ed in the future. hoping for malaysia to become EV manufacturing hub one day

    Like or Dislike: Thumb up 8 Thumb down 0
    • Mike Tee on Jul 31, 2024 at 11:57 am

      I agree. Slapping a Proton badge on a car CBU from China does not help us job creation wise or economically. At least set up an assembly plant here in Malaysia to export to SE Asia

      Like or Dislike: Thumb up 4 Thumb down 1
    • Atto 3 is actually full spec but with more durability and more features than Proton eMas, even both are good

      Like or Dislike: Thumb up 2 Thumb down 1
  • JoeJambol on Jul 31, 2024 at 8:50 am

    price it ~ 80k and it will boom

    Like or Dislike: Thumb up 16 Thumb down 2
  • Laugh on Jul 31, 2024 at 8:51 am

    three days (Friday, July 2)!
    August 2nd is it?

    Like or Dislike: Thumb up 3 Thumb down 0
  • First time in Malaysian Automobile history, readers are more concern about the typos than the car prices.

    Like or Dislike: Thumb up 3 Thumb down 0
  • MassivelyAnnoyed on Jul 31, 2024 at 12:59 pm

    With that battery size, expect 300-350km realistic mileage. CLTC standards landing tak boleh pakai.

    Like or Dislike: Thumb up 4 Thumb down 0
  • … and still no Android Auto/Apple CarPlay

    Like or Dislike: Thumb up 4 Thumb down 0
  • UnkleSohai on Jul 31, 2024 at 2:19 pm

    I predict that Potong will be tamak haloba as usual and will price it around or above RM100k (even though it costs after profit below RM75k in China) forgetting that P1 was created to help the M40s and B40s to buy affordable cars. The T20s can afford premium EVs like Tesla but M40s and B40s left to rot with dinosaur Sagas. Comon P1 price it around RM80k or below so that the non T20 rakyat can taste driving EV nasional too.

    Like or Dislike: Thumb up 7 Thumb down 3
  • geely proton on Jul 31, 2024 at 2:31 pm

    why do we still need PROTON?
    Why not sell Geely directly here. no different to users

    Like or Dislike: Thumb up 11 Thumb down 9
  • Clearing Overcapacity on Jul 31, 2024 at 6:04 pm

    maybe there are too much stockpile in the Geely warehouse

    Like or Dislike: Thumb up 3 Thumb down 4
  • hazri on Aug 01, 2024 at 12:24 pm

    so thats how they get the name. geely E5. separate E and 5 and put MA in the middle. then become Ema5. just like toyota rush, become perodua aruz.

    Like or Dislike: Thumb up 1 Thumb down 0
 

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