BMW Group Malaysia has announced it delivered over 13,500 units of BMW, MINI and BMW Motorrad vehicles in 2024, which is a 10% drop compared to the 15,012 units announced for the year prior. This was revealed at an event held today that also saw the launch of the facelifted i4 and preview of the 530i M Sport.
According to the company, 66% of vehicles delivered in 2024 were locally assembled in Malaysia. It added that electric vehicles (EVs) made up 20.5% of all deliveries for the year, with over 2,700 units sold across three brands for a cumulative total of nearly 33,000 units to date. That’s quite a dip for the year (down 25%), considering the BWM brand alone saw over 3,600 EVs delivered in 2023.
Going by individual brands, over 10,500 BMW cars were delivered in 2024 compared to 11,699 units in 2023 (down 10%). Curiously, the road transport department’s (JPJ) latest vehicle registration data – which should also include reconditioned/grey-import cars – showed 10,259 BMWs being registered in 2024, which is less than what was officially announced.
We posed this discrepancy to BMW Group Malaysia and were told there appears to be some sort of mismatch of information. Sashi Ambi, head of corporate communications and sustainability said that the company’s reporting to the MAA indicated over 10,500 units and that the company would seek out a detailed report from the JPJ on this matter.
Moving on, the X1 sDrive20i was named BMW’s best-selling Sports Activity Vehicle (SAV) with a 195% year-on-year (YoY) increase in sales at nearly 1,500 units. The X4 xDrive30i M Sport came in second with 700 units and is followed by the X5 xDrive50e with 400 units. Overall, BMW’s X range of Sports Activity Vehicles (SAVs) saw deliveries hit over 3,600 units, which is less than the over 4,000 units reported for 2023 (down 10%).
As for other models in the line-up, over 2,700 units of the 3 Series were delivered throughout 2024 (2,600 units in 2023, up 4%), with the 320i M Sport claimed to be the most popular offering in its segment for a second year in the row at over 1,400 units. The larger 5 Series saw 790 units delivered (800 units in 2023, down 1%), led by the 520i. Narrowing things down to just the BMW i line-up, the iX2 was the brand’s best-selling EV with over 460 units delivered within nine months. The i5 eDrive40 M Sport came in second with over 400 units.
Switching the focus to MINI, over 1,400 units of the brand’s vehicles were delivered last year (1,750 units in 2023, down 20%). The petrol-powered Countryman was the most preferred by buyers with over 340 deliveries, followed closely by its fully electric equivalent – the Countryman SE All4 – in second with 320 units within seven months of its debut.
Lastly, BMW Motorrad improved slightly from the 2023 total of 1,563 units to hit over 1,600 units in 2024 (up 2%). The Adventure bikes were highly popular with over 760 deliveries, led by the R 1250 GS Adventure that saw 300 units delivered. The company also noted that bikes under the Urban Mobility segment saw a 21% growth in 2024, led by the C 400 GT.
Across 2024, BMW Group Malaysia introduced 27 new models and variants across its brands. The company also revealed it has made over 2,020 charging facilities in its network to customers so far through strategic partnerships, while over 100 BMW i and MINI charging facilities are available across its authorised dealerships.
“The past year has been an extraordinary one for us at BMW Group Malaysia, one defined by successes and initiatives that reflect our commitment to innovation, excellence, and leadership in the premium automotive space,” said Benjamin Nagel, managing director of BMW Group Malaysia
“From reaffirming our commitment to Malaysia’s local automotive industry, with the expansion of our BMW Group Regional Parts Distribution Centre, to solidifying our position as the number one premium electric vehicle provider in Malaysia for another year with over 2,700 electric vehicles delivered across our BMW, MINI, and BMW Motorrad portfolios, every milestone is a testament to the trust our customers and partners place in us,” he added.
In other areas of business, 2024 saw over 4,500 vehicles across the three brands being financed through BMW Group Financial Services Malaysia, with 46% being either an EV or plug-in hybrid (PHEV). Contracts funded under BMW Motorrad Malaysia achieved the highest global penetration rate at 67% last year. Meanwhile, through the Self-Service Portal on the MyBMW app, over 3,300 contracts were successfully funded digitally.
BMW Group Malaysia also laid claim to being the largest exporter of premium vehicles from Malaysia, with over 11,000 units shipped out the Philippines as well as Thailand since 2018.
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Business is down. Let them suffer more. Hidup china.
Before the war, type C balik tongsan la. After the war, China I luv u. Hahahahhaha. Drastic change.
Must be the tesla and BYD thing
…just missed the mark.
They when from stylish but bold interior and exterior to loud and tacky.
Go look at Volvo and learn abit.
Also, gives us more combustion engine/hybrid.
Volvo? Where is Volvo? Is that even a Joke. Ewwww……..
BMW HQ, please do something to your poor performance dealers, especially in Perak area.
I’m an ex-bmw owner, your car brand indeed is premium brand, but your dealer after sales service is lousy follow up, their manager also don’t care about customers complaint, poor altitudes majority of their staffs. Unbelievable!
You go check their google reviews, you know understand what I mean.
Cheers!
BMW is acting like the new Jaguar logo and concept. It’s losing its charm, and as you mentioned, the after-sales service is horrendous. It’s getting less attractive to buy an “extended” service package for 5 years. Are they losing confidence in their own brand? I am due to change my current BMW, but given the current state, I will have to look for other options…. hmmmm
Me too, I m dissapointed at their service center. Those manager and staff is not customer minded because they thought they wont be penalise especially Auto Bavaria. The 5 yr service is expensive now it shld be standard like before. I owned 5 BMWs 2 Mercs and planning to change car this year. Look around and damn every dealer behave in such a way! Merc hap Seng and CC service is no better than BMW abang adik saja. Volvo is not prestige and car not nice to drive especially suspension. Lexus is not conti just a glorious Camry soft and slow. Audi I owned before frm euromobil the service ia a joke car suspension is problematic and insanely priced. Porsche is unreliable with problems my bro own a Macan. At last, most probably will buy the 2025 530i but this time not going for extended warranty. BMW car are really nice to drive and nice to sit in with good quality finishing and prestige and reliable. No choice at all. China brand is still shaking around and not nice to drive, Tesla is too blank my other bro own the model 3 after a few month got bored with those electronic stuff. If not for their car driving and riding quality I ll stick a carrot to their manager back side and slap their branch head.
Unattractive nowadays. There is nothing else special other than the badge. Last time they were the only ones with turbo along with Merc with good figures of HP and torque. Nowadays…
Go race a 330i then tell me their HP is just fake. But finding a 330i owner who will race u in sport plus everything is too hard. They normally race u in comfort ir eco mode for like 1 sec? Hahaha
Tax free EVs with higher power and torque are eating their lunch, yet they’re continuing to increase prices and keep the warranty and service package as additional options… maybe the management team is hoping to tide over until the EV duty exemption is over, but unfortunately BMW Germany is continuing to churn out unattractive offerings that are now sacrificing driving dynamics for a numb driving experience, they’re no longer the driving machine they once were.
NB: X3, X4, and 330i all still don’t come with 360 camera and L2 semi autonomous in this day and age. They raised prices but didn’t improve specs, what a huge shame.