Proton seems to be doing well in South Africa. According to a report by Business Day, sales of Proton vehicles exceeded the Imperial Group’s optimistic forecasts after the launch of the marque in South Africa last month.
Proton models currently offered there are only the Proton Gen2, with the Proton Arena coming in November. Proton is distributed in South Africa by Imperial Group’s Pearl Automotive.
Analysts have said that Imperial Group might replicate the success of the Tata brand of cars in South Africa which it also distributes and is the group’s best seller so far.