Sime Darby Group subsidiary Auto Bavaria is allocating RM30 million for the purpose of upgrading it’s branches nationwide. There are new BMW international corporate identity standards so the branches are being upgraded with new facilities which match the new standards. Once the upgrade exercise is done, all Auto Bavaria branches will include comfortable waiting lounges and business centres with wireless Internet access.
Service centers will have higher capacity, “fast lanes” for quick service and repairs taking less than two hours. Three branches have been upgraded so far: the Segambut, Sungei Besi and Kuantan branches, which included moving the Kuantan branch to a bigger and more strategic location.
The Segambut branch which services between 300-400 cars a month now offers extended service hours of 7am to 10pm, which was previously the normal 8am to 5pm and has doubled in size to 68,000 square feet. The Sungei Besi branch now offers pick-up services for customers who have no time to send the cars in for servicing themselves. Branch and head office in Glenmarie is scheduled for upgrading early next year, while branches in Penang, JB, and Bukit Bintang will be upgraded within 2007.