Proton i.CARE

Proton i.CARE is an initiative by Proton to rebrand its customer service, and uses the slogan “You can count on us”. It was launched over a year ago in July 2007.

You will find after the jump a TVC featuring nearly the whole Proton line-up, but for those who are Proton customers, have you experienced an increase in customer service level since the i.CARE initiative? Have you used the 24 hours breakdown service, or the i.CARE customer hotline? Do share in the comments area.

I personally have never went back to a Proton service center. It’s third party workshops for my V6, and a recent reconditoning of my gearbox only cost me less than RM1,500 instead of the RM23,000 that other parties have paid. I must be very lucky!