Paul Tan on the Automotive Industry
Adrian Van Hooydonk is Chris Bangle’s successor at BMW as the brand’s design chief (Bangle has moved up to become the group’s design chief), and in the video you find after the jump he explains some of the design elements of the F01 7-Series. Still don’t get the oversized front grille, but oh well. Hit the jump for the video.
Video: Adrian Van Hooydonk on the F01 BMW 7-Series design
Related stories you might be interested in reading:
2011 Toyota Hilux facelift – exterior and interior pix
2011 Toyota Innova facelift – exterior and interior updates
New Porsche Panamera Promo Footage: exterior, interior, retractable spoiler, etc
New Honda City i-VTEC fully undisguised exterior and interior revealed!About the Author
After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
Want a picture next to your comment? Register for a Gravatar account with the same email you use to comment!
i don’t get the hog nose grille too…..you’re not alone paul.
its to create a new identity….new personality…
at first i did not like the hog nose at all..but eventually the whole design kinda grew on me, just like any new bmw’s..saw the shootouts in latest Top Gear issue,it looked fabulous next to the merc s-class and jag xj..IMO the hog nose goes well with the CS concept bumper style..not something gaping like this.
during 2001 this dutchman was the one who penned the ugly E65 7series, but
the yankee became the scapegoat for critics due to his higher portfolio.
seriously.. i dont see any extra from this car. nothing extraordinary. in fact i think its a bit uglier than the current 7 series.
Flagship somemore, Sportyness … where ?? which part ????
taillights on trunk lid don’t seem to fit with main tallights.
it does have high upper lips. Swollen or some kind.
Reminds me of the ugly SUv they’ve recently came up with. But heck, it looks better than previously before
Fantastic !!!!!!!!!!!!!!!!!!!!
Looks like Volvo.
Looks like a volvo, more executive, but then also loos as confused as it can be. For once I think BMW copied gen2 lights there
waaa…lobang idong banyak besar! korek syok wooo….ish ish ish…bmw bmw…
haiyo.. the real looks like lexus now laaa….
….
the front is nothing special
get a lexus 460 better laa.. akakakaka
The Bangle School of Thought. The designer must explain to you that, ‘this is the reason the car looks elegant, sporty bla..bla..bla..’ Beautifully designed cars speaks for itself. Dont need to explain that a small strip of chrome makes the car look elegant. (Competition, how many times did Adrian mention the words, ‘elegant’ and ‘sporty’)
Adrian, I am sure Mercedes will be grateful to you and your boss Bangle for the new 7. The 7 used to the be the pinnacle of designing. The exterior is far from elegant. Still big and fat as the previous Bangle 7. I wish they would look at the e38 7 (the Pierce Brosnan Bond model) which till today looks sleek, taut, ‘sporty’ and ‘elegant’, without the need for the designer to explain it.
its brilliant, not like that stupid overpriced s-klasse
Like it or not, ugly or not, korek syok or not, need to explain or not, in near future, many other car manufacturer will steal this design. E60 design and i-drive anybody?
Love this all-new BMW 7-Series. They made Mercedes’ S-Klasse looks like nothing. What a piece of crap. What Adrian Van Hooydonk and Chris Bangle’s team had done to this BMW is a big success. The most preppiest BMW ever. Back in 2001, when BMW introduced the all-new BMW 7-Series, they made a new invention that other car makers followed, the ‘strap on-boot’. It totally looks ugly, but others followed. So do their BMW X5. What Chris Bangle and his team had done is totally genius and out of mind. At first glance, I hate that humongous nose grille, but after that I started to accept it and it appears beautiful to me.
50 years later, this would become a classic
exactly the same negative comments when that yankee 1st came out with his designs 10 years ago….just wait a couple of years…