Volkswagen Golf

The Rabbit will be known as the Golf when the Mk6 edition hits American shores in October this year. The US-market Volkswagen Golf will also feature the 2.0 litre inline-4 turbodiesel that Volkswagen has started selling in the Jetta in that market.

The move to the Golf name for that market is part of a new directive to use the same name in every market for a vehicle, however Volkswagen says it won’t make it any easier or save much cost in advertising and brand building because according to spokesperson Tom Wegehaupt, Volkswagen generally uses market-specific rather than global campaigns (see some nice examples linked below).

Americans love large engines so the baseline model will once again get a 170 horsepower 2.5 litre normally aspirated inline-5 engine.

And then there is of course the GTI.

Related Posts:
Volkswagen Rabbit (USDM Golf) Advertisement
Volkswagen Rabbit teams up with the Playboy bunnies