BMW has released the first TV commercial for the new BMW X1 SUV and from the looks of it they are clearly positioned it as an active lifestyle vehicle for you to go on major road trips with your friends, and of course it will be a new cheaper way to enter this particular segment of SUV (or SAV as BMW would rather the whole world call them).
By the way, I’ve just found out what that oddly tilted square lense positioned in the inner ring of the bi-xenon headlamp is. Apparently it is just a lense designed to direct the light from the inner lamp to light up the corona rings (popularly called angel eyes) of the headlamp. In a bi-xenon headlamp, the outer xenon lamp serves both low beam and high beam functions so the inner lamps mostly serve to light up the corona rings only. The adaptive cornering lights are located in the fog lamps.
Anyway look after the jump to watch the commercial and see the new X1 in action. The X1 is likely to be launched in Malaysia within the first half of 2010.
Looking to sell your car? Sell it with Carro.
Fantastic looking X1 !!
Packaged for the younger generation/young at heart.
Looking forward to it coming to Malaysia.
for me, i always think that BMW is way better than anyone else in producing their adverts..
While Toyota and honda become bigger and bigger, BMW tend to become smaller and smaller with their new models.
based on your description of the inner squarish headlight, would that mean that there are no flash to pass headlights anymore? IIRC, that would mean that the bi-xenons would have to take up that duty as well, as a flash to pass light when the dipped beams are not on?
Hope its cheaper than the X3 and X5 (maybe less than <RM250k?). Cool video!!!
I want this X1! hopefully, it wont be like the current 1series so expensive due to fully import price. Why don't AB/Ingress/Sapura link up with a German used car company, and import like what the AP does instead of restricted by this official BMW seller rule, where AP does not need to follow…hahha…
I think its going to be priced at about or maybe just under a 325i's price.
OMG I WANT ONE!!!!!!!