Volkswagen reinvents the teh tarik hook
Click for enlarge image
The funny-looking little gizmo you see above is called the “Snakey” and it is sold by the Volkswagen Accessories division. Volkswagen says the Snakey will help keep your car organized so you won’t have to chuck your coat or bag on the seats or something like that.
All you have to do is remove your headrest and slide Snakey onto the headrest struts. Then refit your headrest. Snakey is made of expandable and resilient material and is good for up to 2kg of weight. No worries – if Volkswagen ever takes over Proton, you won’t have to wonder if future Proton models will continue coming with teh tarik hooks!
The idea for this product was born out of the design forum that Volkswagen Accessories regularly organises in collaboration with the design faculty of the Darmstadt University of Applied Sciences.Young design students get a chance to demonstrate their creativity, to get thinking about automotive-specific subjects and problems and to transform these thoughts and possible solutions into concrete product ideas.
December 10, 2009 @ 1:24 pm
Hahaha…. german ppl also like teh tarik… hahaha….. (joke only)…
December 10, 2009 @ 1:26 pm
neat.. way better then those ugly hooks.
December 10, 2009 @ 1:28 pm
Cool. Makes you wonder why something so simple and effective wasn’t designed earlier.
December 10, 2009 @ 1:37 pm
No, Proton is the best car in the world, it will take over VW, not being take over! we want the local Teh Tarik hook since it shows our culture!
December 10, 2009 @ 1:49 pm
“The idea for this product was born out of the design forum that Volkswagen Accessories regularly organises in collaboration with the design faculty of the Darmstadt University of Applied Sciences.”
Hum .. like dis idea ..
.. so student will be more interested with what their doing and can focus on r n d because people outside the uni look at them..
When m’sia proton/perodua/naza will take the same step? ahaha .. dreaming .. theyll said “what our student can do to contribute to us??”
December 10, 2009 @ 1:51 pm
Maybe they can drink Weissbier from plastic bag.
December 10, 2009 @ 2:01 pm
not surprise if P1 comes out a ‘Kris’ or ‘Tongkat Ali’ hooks..
December 10, 2009 @ 2:14 pm
in few months this stuff can be found at brothers.
December 10, 2009 @ 2:29 pm
Captain Hook will be proud of all this hook stuff…
December 10, 2009 @ 2:36 pm
Sure got Brother’s one after this. made in China.
December 10, 2009 @ 3:03 pm
nice to see simple things like this can be reinvented better…
December 10, 2009 @ 3:27 pm
Sometimes smal thing goes a looooooong way!
December 10, 2009 @ 4:18 pm
That would keep shut a certain local journalist up from writing a whole paragraph harping on teh tarik hooks.
December 10, 2009 @ 4:20 pm
saw this hook at ikea longggg time ago……reinvented? nottttttttt……the ikea one can hooked anywhere……n got size n variable colors too…….
if P1 “reinvented” this things…sure being condemned kaw kaw….super condem
December 10, 2009 @ 4:47 pm
wow, they managed to further improve on our teh tarik hook design. impressive.
actually, anyone know how the teh tarik hook design came about in the 1st place. i am pretty sure 5- 10 years ago we had no such thing, we hang our teh tarik on the lock you see in kancil or door handle.
December 10, 2009 @ 5:41 pm
love teh tarik…
December 10, 2009 @ 6:31 pm
I can see accessory shop copycat this and seill it out to public soon
December 10, 2009 @ 6:34 pm
Bro Paul, never in my life drinking beer in plastic bag like teh tarik. Wont work, remember, dont drink and drive bro….hahahaha…
December 10, 2009 @ 9:58 pm
“csv said, December 10, 2009 @ 4:47 pm
wow, they managed to further improve on our teh tarik hook design. impressive.
actually, anyone know how the teh tarik hook design came about in the 1st place. i am pretty sure 5- 10 years ago we had no such thing, we hang our teh tarik on the lock you see in kancil or door handle.”
I used to hang the drinks at any suitable aircond controller knob in the old saga…hahaha..
December 10, 2009 @ 11:03 pm
this hook looks very normal to me.
December 10, 2009 @ 11:35 pm
Does anyone else think that with the growing intricacy of cars and technology, that there is no longer a car mechanic but instead a car technician?
December 11, 2009 @ 12:16 am
From the picture, looks like the hook protrudes slightly in front and will disturb the front passenger’s neck.
December 11, 2009 @ 12:17 am
what the hell? a simple hook need R & D from some Uni.. betcha it will cost at least $200-300 RM if buy from VW malaysia.
December 11, 2009 @ 2:00 am
You can buy plastic hook for RM2 and stick it where ever you please, dont need R and D for that….
December 11, 2009 @ 10:21 am
Am not impressed with the design at all as the function is similar with the hook which we can buy at any accesory shops in Jinjang.
snakey or not snakey, we can still hook 2 items. besides, the heavier the stuff is i’m sure snakey gonna get stretched.
Paul, dont u have better articles to post?
December 13, 2009 @ 9:32 am
Good for my sirap bandung.